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Fan Development Coordinator Jobs
Recruited by Oklahoma City Thunder 7 months ago
Address Oklahoma City, OK, United States
Fan Journey Strategist Jobs
Company | Oklahoma City Thunder |
Address | Oklahoma City, OK, United States |
Employment type | FULL_TIME |
Salary | |
Category | Spectator Sports |
Expires | 2023-10-12 |
Posted at | 7 months ago |
Job Details
- Manage data submissions from fan programs and lead generation campaigns, reporting quarterly on lead progression.
- Creative attitude to continuously explore new engagement tactics and strategies.
- Strong project management skills, including the ability to prioritize and manage multiple initiatives simultaneously.
- Manage in-venue lead generation and digital in-seat engagement platforms for all Thunder home games, enhancing the fan experience and collecting valuable insights.
- Demonstrated ability to set and achieve measurable objectives.
- Co-lead the digital Kids Club platform, ensuring the maintenance of online rewards and providing detailed engagement reports.
- Identify trends in lead sources and derive concrete insights to optimize engagement strategies and enhance fan journeys.
- Lead the fan journey lifecycle, from initial strategy development to deployment, with a primary focus on outbound marketing channels such as email, SMS, fan club app, in-venue platforms, etc.
- Passion for sports and entertainment, with an understanding of fan behaviors and preferences.
- Oversee the execution of digital fan touchpoint strategies, employing SMS and direct email tactics to achieve key business objectives and enhance fan engagement.
- Comprehensive understanding and hands-on experience with digital marketing strategies, particularly SMS and direct email campaigns.
- Strong reporting and analytical skills, capable of translating data into practical insights to drive improvements in fan engagement strategies.
- Proficiency in using data analytics tools and software to extract insights and drive informed decisions.
- 2-3 years of professional experience, with a preference for candidates with a strong background in digital engagement, audience segmentation, and fan-focused marketing.
- Bachelor’s degree in marketing, communications, business, or a related work or military experience preferred.
- Adaptability to the fast-paced and multifaceted environment of the sports and entertainment industry.
- Strong communication and interpersonal skills to collaborate effectively with cross-functional teams, including Business Intelligence, Brand Strategy, Digital Media, and more.
- A strategic thinker with a proven ability to solve complex problems, coupled with a curiosity for identifying and implementing process efficiencies.
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