Director/Sr. Manager Marketing

We are seeking a skilled and experienced marketer and brand ambassador to build our brand. In this important role you will report directly to the Founder/CEO, and will be a key player in our next phase of growth by leading all marketing initiatives. You will have access to significant resources and talent.

Please contact us if you have the skills, ambition, and interest in building on a strong brand; interest in seizing new opportunities for growth; and the drive to gain meaningful market advantage.

Key Responsibilities:

· Develop and implement marketing plans based on strategic objectives

· Manage company and product branding initiatives and standards

· Own company website content and SEO strategies including creation of copy, photography, and video

· Lead and manage both outbound and inbound marketing initiatives, analytics and automation

· Work effectively with the sales on lead harvesting and nurturing strategies

· Manage paid search advertising using Google and Facebook ads, among others

· Plan, create, publish all social media postings across numerous channels

· Create and publish content for blogs, website, email broadcasts, catalogs and press releases

· Lead all marketing efforts on the product development committee

· Oversee and manage marketing assistant and vendors

· Report on and analyze key marketing metrics to include lead generation, PPC, social media and website data

· Provide cross-functional leadership across multiple areas of the operation

General Qualifications:

· A humble, winner mentality based on mutual respect

· Values meaningful work and strives to make everyone around them better

· Aspires to have a positive impact on fellow employees and the company

· Embraces a culture of discipline and excellence

· Seeks personal and professional growth as part of their work life

· Is ready to advance their career to the next level through learning, hard work and cooperation

Marketing Qualifications:

· Minimum of five years of tactical and strategic marketing and brand management experience

· A comprehensive understanding of search engine optimization and website UI principles

· Strong copywriting and communication skills

· Background of effective management of key social media channels

· Understanding of content management systems including WordPress

· Proficiency in LinkedIn Ads, Google AdWords, Facebook Ads and Google Analytics

· Experience in effective use of email marketing software (Mail Chimp or other)

· Excellent MS office suite capabilities

· Solid understanding of graphic design and UI best practices

· Track record of successful new product launches

This is an ideal role for the emerging marketing professional looking to take their career to the next level.

Why work for PathIvy?

• Rapidly growing start up, with a flexible working environment where productivity and outcomes are more important than clocking in and out
• Insightful workshops to help support our high performing and ambitious team
• Limitless development and exposure