Director, Pr/Im, Social & Digital-Covergirl & Rimmel

Director, PR, IM, Social & Digital—CoverGirl & RimmelI

COVERGIRL & RIMMEL US MARKETING – NEW YORK

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

Core Description

In an effort to maximize awareness, discoverability and engagement of the Covergirl and Rimmel brands in the US, we seek a Director of PR, IM, Social & Digital to be responsible for PR, Influencer Marketing, CRM Insights, Social and Digital and their synergistic intersections to drive the strategic media investment, brand and influencer content creation & amplification, as well as editorial coverage. Reporting to

The Director of PR, IM, Social & Digital will lead a team of PR/Influencer Marketing and Paid Media members as well as agency partners to deliver robust, innovative, on-brand and high-quality content via cultivating relationships with hundreds of influencers, editorial professionals with the help of the PR agency, and activate programs and paid media investments to boost content visibility, consumer engagement and conversion.

The Director of PR, IM, Social & Digital will report to the Vice President of US Marketing for Covergirl and Rimmel, with a strong collaboration with the Covergirl and Rimmel US Brand Marketing Teams, the Covergirl & Rimmel Global Marketing Teams, Global Media Global PR Team, CMI and Center of Excellence team lead by the Global Chief Digital Officer.

The Director of PR, IM, Social & Digital is a well-rounded marketing professional with experience in influencer marketing, PR and paid media, the beauty industry, a background in mass distribution to lead and evolve the brands’ awareness through organic and paid tactics, aligned to the broader strategies and objectives of the business.

In this role you will be responsible for:

• Done well, this job will increase CoverGirl’s paid, owned and earned presence and drive market share by recruiting growth audiences (under 35 and diverse US consumers)
• Being tapped in culturally and possess experience in creating influencer / PR plans and strategy, producing special events, excellent writing and story-development skills, the ability to effectively communicate results and have a genuine passion for building brands. Experience inspiring and working with teams is essential.
• Point person for agency mgmt., including ownership of the quarterly scorecard performance review process
• Partnering with Global Marketing to adapt globally-developed creative and influence future Global creative development to optimally deliver on US media needs.
• Local adaptation to enable toolkit execution of media plans and customized execution across diverse social platforms
• Is flexible and brings a vision and plan for “good, better, best” and can scale up as we make progress in content and is ready to take the efforts & team to the next level
• Managing the development and execution of press and influencer strategies for Covergirl & Rimmel brands to maximize print and online coverage, garner positive influencer, trade and consumer engagement and support brand business and sales goals.
• Leadership and development of the Asst. Brand Manager of US Media responsible for:
• Leading an integrated marketing team of Local Brand Marketing, Local Influencer Marketing/PR, In-Store, E-Comm and external agency partners to coordinate organic and paid programs as appropriate, and maximize the consumer impact of all local brand communications.
• Seeks out an leverages consumer insights, especially gleaned from social media trends and brand-specific social listening, to take actions to make CG and Rimmel more relevant to our audiences (broad and precision targets)
• Brand lead for paid social
• Point of contact & team lead for social, digital, PR and IM on CoverGirl, i.e., advocacy, a key opportunity area for CG and Rimmel
• Understands the new world where earned and paid media intersect, the TikTok algorithm and enabling quick and seamless action to tap into content and trends while they’re
• Setting vision and objectives for the media plan, and lead a cross-functional team of Local Brand Marketing, Global Marketing, Media and external agency partners to animate the brand in media.
• Local inputs to CG and Rimmel owned social and CRM
• Lead the
• Leading the development and execution of the local media strategy for Covergirl in the US market.
• Leadership and development of the Manager of US Influencer Marketing who is responsible for:
• Serving as the key contact for brand PR activity, manage agencies and act as the internal liaison with local marketing, social media and content teams.
• Management and training and development of 1 Manager of PR/IM + 1 ABM of Media
• Leads creation of custom content in media plan

Qualifications

We’d love to see candidates who have:

Essential:

• Paid media understanding
• Knowledge of traditional PR with strong understanding of contemporary advocacy and influencer marketing
• Be adept at prioritizing and managing multiple brands and tasks in a fast-paced environment and possess excellent contacts and industry relationships. The position calls for an enthusiastic, creative thinker who collaborates well with team members and can maximize results though cross-platform and cross-channel campaign planning.
• Seeker and leverager of data into insights into action for short and long term results
• Have a sharp eye for marketing creative and communications effectiveness, quality and consistency. He/she is detail oriented, has high standards and is capable of managing a high degree of complexity across numerous stakeholders to deliver results on time with excellence.
• Command of relationship between earned and paid including platform-specific expertise
• 6-8 years of relevant experience
• Social/Digital background
• Poised to take on additional HC in future to step change advocacy on CG by developing, cultivating and nurturing relationships with multi-tiered influencers
• Undergraduate degree required. MBA a plus
• Creative understanding
• Be highly attuned to the competitive media environment, pop culture, and brand priorities, capable of leveraging that knowledge to recommend media programs that will build brand equity, relevance and sales.

Desirable:

• Mass channel experience
• Must be autonomous, decisive, with strategic thinking and relationship building mindset
• Beauty/fashion industry experience

What We Offer

This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

About Us

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion in an effort to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

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Base Salary Range: $140,000-175,000