Director Of Performance Creative

This position is only open to individuals who are currently residing in the United States. We regret that we are unable to consider applicants who live outside of the United States at this time.

This is a unique opportunity to be a lead creative on key accounts for a large, fast-growing digital agency.

You’ll be primarily responsible for creative performance across a portfolio of large brands who spend in the high 6-, 7- & 8-figures on social ads, display, native, and other digital channels. You’ll tap into the latest trends in digital advertising to create compelling video and animated ads that convert. You’ll iterate fast - testing and learning constantly to give our clients an edge in the marketplace.

About you:

Your gift is producing digital ads & campaigns that work – driving measurable, meaningful growth for any brand lucky enough to work with you.

You have a gift for digital ad concepting, developing USPs, angles, hooks, copy & visuals that grab attention… and funnels that convert cold traffic into customers.

You know the main ad platforms thoroughly and you’re up to date on the latest developments.

You can re-package & re-position a plain-vanilla offer to make it instantly more desirable.

You’re confident. And competitive.

You don’t just want to beat the control… you want to cut CPAs in half.

You know (& love) direct-response copy. You’ve studied the greats… and transcribed long-form sales letters by hand.

You’re like a lethal weapon on any ad account.

You’re looking for an awesome agency to call home … & you’re keen on mentoring and collaborating with up-and-coming leaders on the craft.

What you’ll do:

80% – producing 🔥🔥🔥 ads, sites & conversion journeys that move the needle for clients

• Conduct market research into client brand(s) and product(s)
• Own the whole conversion journey – ads, landing pages, USPs, video scripts, forms / checkout funnels, email/SMS flows – top to bottom
• Analyze current top ads, offers, landing pages & conversion flows
• Craft unique ad angles and hooks that can be used on the creatives
• Uncover & articulate compelling unique selling propositions
• Spy on competitors & leading brands, stay ahead of trends

20% of your time will go toward mentoring other team members & supporting processes

• Manage & optimize the creative production & testing process
• Bridge the gap between media buyers, clients & creatives
• Work alongside a team of talented designers, editors, copywriters & UX pros and help everyone level up their skills
• Curate a network of influencers, UGC creators & brand partnerships

Requirements

What you’ll have:

• Demonstrated ability to produce high-performing ads & funnels for large advertisers
• Landing page & Funnel Optimization expert.
• Must have ad agency experience
• Strong knowledge of digital advertising and media buying.
• Proficient in Excel, Word, Google Docs, etc.
• Very strong persuasive & DR copywriting.
• Experience with Photoshop, Creative Suite, PowerPoint, etc.
• Excellent communication skills and the ability to interact well with multiple departments.
• Strong lead-gen experience.
• Ability to pitch clients, and create proposals & case studies.
• A strong portfolio of video and animated ads
• Knowledge of A/B/n / Multi variate testing.
• Experience across various verticals & niches (including both B2C and B2B lead-gen)
• Ability to maintain communications with client and media buyers to ensure proper advertisement is executed and planned.
• Experience with managing/overseeing creatives & growing teams
• Experience with Sales and Client Onboarding.

Benefits

Here’s what we offer

• 👕 Casual Dress Code (be comfortable! Suit & Tie not required)
• Weighted contributions covering varying portions of individuals and families
• 🌴 Unlimited Paid Time Off (w/ a 2-week minimum usage per year)
• 💻 Fully remote (but we have an office in Columbia, MD if on-site is important for you!)
• 👩🏫 Monthly Mentorship Meetings to ensure there is always time dedicated to you with your manager
• 🕝 Flexible working hours based on your timezone
• Carefirst Dental and Vision
• 💰 401(k) and 401(k) Roth Retirement Plans w/ 3% employer match
• 💡 Knowledge Bomb Training (We encourage employees to present on topics they feel passionate about and also present on employer-sponsored topics)
• 📅 13.5 Paid Holidays
• CareFirst Advantage HSA & Non-HSA Option
• 🖥️ $500 initial equipment stipend w/ additional $250 per year
• 👩⚕️ Health Insurance
• ...and more! Ask us about our favorite benefits! ❤️
• 👶 8 Weeks Paid Family Leave (for the birth of a new child or to treat yourself or family members for an illness)

Here’s where to learn more:

• Shoot us an email at [email protected] if you have any questions!
• See what clients have to say on Clutch
• See what employees have to say on Glassdoor

WebMechanix is committed to the principles of Equal Employment Opportunity for all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability, genetic information, sexual orientation, or any other category covered by law.

U.S. Residents Only
The estimated salary range for this position is $75,000 - $100,000
If you don't feel that you meet all of the requirements listed in this job description, don't worry! Even if your past experience doesn't match up perfectly with the job description, we still encourage you to apply. Research indicates that women and people of color are less likely to submit job applications unless they feel they meet all the requirements. At WebMechanix, we are committed to creating a diverse, inclusive, and equitable workplace. Therefore, we encourage you to submit an application if you are interested so we can keep you in mind not only for this role and similar roles but future openings too.