Director Of Marketing And Communications

Now Hiring! Director Of Marketing and Communications
Full Time Position
Location: Manchester, NH 03101 – (Hybrid - Monday and Friday remote)
Compensation: $70,000 – $80,000 Per year
Job Summary:
The Director of Marketing and Communication works across association departments to develop and execute strategic communication and marketing plans to support the association’s mission, engagement, and revenue goals while maintaining consistency with brand and messaging. This includes oversight of the day-to-day operation of the marketing staff, their training, the tools they use, and the medium of their communication, including but not limited to the association website, social media, email, e-newsletters, blogs, and advancement of brand awareness and visibility efforts in the field.
What’s In It for You:

• 401k after 90 days
• Professional development and growth opportunities
• TCIA pays 100% premium for health and dental insurance.
• Work- Life Balance
• Basic life coverage in the amount of 100% of your annual salary

What You’ll Do:

• Grow TCIA branding & name recognition.
• Develop and execute marketing plans that advance the association’s strategic plan.
• Manage project plans and ensure consistent communication with Leadership Team regarding Marketing updates, project milestones, and deliverables.
• Manage TCIA marketing and communications activities, including direct mail, website, and social media.
• Function as liaison between departments and marketing team, providing strategic direction to staff and making decisions to ensure consistency in message and branding.
• Lead the marketing team and develop them for success.
• Integrate the marketing plan into the annual budget through the association’s budgeting process.
• Provide analytic support to decision-makers through analysis of customer/prospect data & outside lists, surveys and third-party data.
• Analyze and understand marketing segmentation in the industry.
• Work with program managers to help them meet their marketing and budget goals.
• Organize and manage multiple projects, including developing all creative marketing materials and execution of all marketing activities outlined in the marketing plans and the annual budget.

The job functions listed above represent the primary duties and responsibilities of this job and in no way state or implies that these are the only duties to be performed by you. TCIA is a teamorientated company where our employees are expected to perform any duty required to advance the mission of the association, regardless of whether the duty is listed in any specific job description. Other duties and responsibilities within the scope of this job may be assigned at any time with or without notice. You will be required to follow all instructions and to perform all duties requested by your manager, subject to reasonable accommodation and within the scope of the position.
What You’ll Need:

• Excellent leadership and teambuilding skills.
• Exceptional written and verbal communication skills, including the ability to interact with all levels of employees, members, and executives while maintaining professionalism both in oral and written communications.
• Ability to define and manage multiple projects.
• Strong understanding of database & CRM tools; campaign & list management, marketing segmentation & analysis.
• Must be a team player and a team leader.
• Adaptive mindset to navigate a dynamic marketing landscape.
• Must be able to travel for annual exposition and other shows.
• Demonstrate exceptional interpersonal skills and a high degree of responsibility, initiative, and professionalism to reflect TCIA Core Values.
• Strong understanding of association marketing and membership marketing.
• Experience in association marketing is preferred with a strong emphasis in membership marketing and communications.
• Broad expertise in marketing activities, including advertising, campaign development and implementation, database marketing, direct mail, product marketing, new product launches, lead generation, and customer/member relationship management, public relations, etc.
• Bachelor’s degree in business administration, Marketing, or Association Management (MBA preferred)
• Strategic planning expertise with a focus on budgeting and goal attainment.
• Demonstrated experience in managing multi-functional teams.
• 8-10 years combined experience in Marketing, Communications

Physical Demands: Must be able to lift to 25 pounds without the assistance of another person. Performing physical activities that require considerable (25%+ of the day) use of your arms and legs and moving your whole body, such as bending, lifting, walking, stooping, and handling of materials. Prolonged periods of sitting at a desk and working on a computer. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
About Us:
The Tree Care Industry Association (TCIA) is a trade association of 2,300 tree care firms and affiliated companies and was established in 1938 as the National Arborist Association. TCIA supports you over the life of your business by providing tools you can use every day to improve your safety, sustainability, and chances for success. TCIA not only develops safety and education programs, standards of tree care practice, and management information for tree and landscape firms around the world, we also provide continuing education, training, conferences, and publications to promote the safe and appropriate practice of tree care.