Director Of Communications, Marketing & Television

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Position Details

Position Information

Recruitment/Posting Title Director of Communications, Marketing & Television

Job Category Staff & Executive - Administrative & Support

Department Marketing

Overview

Posting Summary

Rutgers, The State University of New Jersey, is seeking a Director of Communications for Marketing and Television. The Director of Marketing, Communications and Television reports directly to the Associate Vice President for Continuing Studies. The position oversees a comprehensive marketing and communications effort for the Division of Continuing Studies (DoCS) and runs the iTV Studio as a Rutgers-wide resource for professional television and video production. The Director is responsible for developing complete marketing campaigns and solutions for undergraduate and graduate adult education programs (credit and non-credit) delivered in classroom, online, and hybrid formats. The position will work collaboratively and extensively with units across all campuses to support recruitment goals and to promote all programs under the Division of Continuing Studies.

Among the key duties of this position are the following:

• Ensures that Rutgers branding/graphic design standards are maintained across all continuing education programs, services, and collateral material.
• Develops and maintains a comprehensive social media strategy and presence. It manages the work of advertising agencies, social media firms, content creators, graphic designers, photographers, printers, and related contractors.
• Ensures that consistent imaging and high standards of service are delivered in all DoCS marketing efforts. It oversees design, content, analytics, and search engine optimization of the Continuing Education Website.
• Oversees and is responsible for the financial viability of the Rutgers iTV Studio. The position will run the iTV Studio, a unit of Rutgers University Division of Continuing Studies, and drive revenue growth to develop a self-sustainable revenue model for the studio.
• Manages the professional production facilities with its studio and on-location capabilities, as well as a wide array of audio applications services, multimedia services, and creative content development support.
• Develops comprehensive, proactive short-term and long-term marketing and communications strategies for Continuing Studies and Distance Education programs at Rutgers. The position will implement those strategies in conjunction with providing day-to-day oversight in the areas of marketing, branding, social media, web, media relations, crisis communications, issues management, special projects, trade shows, and events.

Position Status Full Time

Hours Per Week

Daily Work Shift Day

Work Arrangement

Consistent with the current application of Rutgers Policy 60.3.22, this position may be eligible for a hybrid work arrangement. The flexible work arrangements outlined in Rutgers Policy 60.3.22 are part of a pilot program that is effective September 1, 2022 through August 31, 2023. Therefore, there is no guarantee that this flexible work arrangement will continue beyond that date. Flexible work arrangements are not permanent, are subject to change or cancellation and contingent on the employee receiving approval in the FlexWork@RU Application System. Additional information may be found at https://futureofwork.rutgers.edu.

FLSA Exempt

Grade 09

Position Salary

Annual Minimum Salary 108116.000

Annual Mid Range Salary 136846.500

Annual Maximum Salary 165577.000

Standard Hours 37.50

Union Description Admin Assembly (MPSC)

Payroll Designation PeopleSoft

Benefits

Rutgers offers a comprehensive benefit program to eligible employees. For details, please go to http://uhr.rutgers.edu/benefits/benefits-overview.

Rutgers also offers a benefit program to eligible full-time postdoctoral fellow students. For details, please go to https://finance.rutgers.edu/healthcare-risk/insurance/postdoctoral-health-insurance.

Seniority Unit

Terms of Appointment Staff - 12 month

Position Pension Eligibility ABP

Qualifications

Minimum Education and Experience

• Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or related field.
• Five or more years in marketing and communication or related experience.

Certifications/Licenses

Required Knowledge, Skills, and Abilities

• High level of integrity and dependability with a strong sense of urgency and results orientation.
• Ability to articulate complex technical information in simple language and consistently generate buy-in for centralized marketing strategies and approaches.
• Strong interpersonal skills, ability to communicate and manage well at all levels of the organization.
• Must have an extensive knowledge base and track record in marketing continuing education and must be able to work effectively in a collaborative, consensus-based environment.
• Ability to build successful interactions with constituents having divergent interests.
• Experience in writing and editing, project planning and management, relationship building and managing multiple tasks and multiple departments to meet deadlines; leadership skills and supervisory experience; ability to work with diverse populations.
• Ability to foster and cultivate relationships and be responsive to the need of all clients of the organization, including faculty, staff, students and university leadership.
• A pattern of successful interactions with top level decision makers in private and public organizations.
• Ability to work in a highly transparent organization with a collaborative management style.
• A history of effective interpersonal relationships with supervisors, colleagues, direct reports and indirect reports.
• Strong problem solving and creative skills and the ability to exercise sound judgment and make decisions based on accurate and timely analyses.

Preferred Qualifications

• Able to work with various constituencies in determining marketing strategies and communications needs; create consistent message and visual identity to strengthen DoCS positioning with key groups (prospective and current students, alumni, faculty, staff, corporate partners, government agencies, etc).
• Creative and visionary in approach to developing marketing programs and communications.
• Knowledge and expertise in web communication including design and understanding of using web analytics platforms, media relations, surveying and marketing analysis and understanding of the needs and strategy of a communications network.
• Master’s degree; marketing and communications experience in higher education; demonstrated professional advancement to senior management-level position; working knowledge of institutional branding, public relations, marketing, and revenue generation strategies.

Equipment Utilized

• Must have proficiency with current tools of digital marketing, social media, and multi-media content creation, distribution and analytics.

Physical Demands and Work Environment

• Must have the ability to travel to offsite locations where DoCS programs and services are delivered.

Special Conditions

Posting Details

Posting Number 23ST0581

Posting Open Date 02/28/2023

Special Instructions to Applicants

Regional Campus Rutgers University-New Brunswick

Home Location Campus Cook (RU-New Brunswick)

City New Brunswick

State NJ

Location Details

3 Rutgers Plaza

Pre-employment Screenings

All offers of employment are contingent upon successful completion of all pre-employment screenings.

Immunization Requirements

Under Policy 60.1.35 Immunization Policy for Rutgers Employees and Prospective Employees (https://policies.rutgers.edu/60-1-35-currentpdf) , Rutgers University requires all prospective employees to provide proof that they are vaccinated against COVID-19 prior to commencement of employment, unless the University has granted the individual a medical or religious exemption. Rutgers University may require certain prospective employees to receive an updated (bivalent) vaccine dose. Under Policy 100.3.1 Immunization Policy for Covered Individuals (https://policies.rutgers.edu/sites/default/files/100-3-1-current.pdf) , if employment will commence during Flu Season, Rutgers University may require certain prospective employees to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless the University has granted the individual a medical or religious exemption. Additional infection control and safety policies may apply. Prospective employees should speak with their hiring manager to determine which policies apply to the role or position for which they are applying. Failure to provide proof of vaccination for any required vaccines or obtain a medical or religious exemption from the University will result in rescission of a candidate’s offer of employment or disciplinary action up to and including termination.

Affirmative Action/Equal Employment Opportunity Statement

It is university policy to provide equal employment opportunity to all its employees and applicants for employment regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, atypical cellular or blood trait, genetic information (including the refusal to submit to genetic testing), or any other category protected by law. As an institution, we value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment. For additional information please see the Non-Discrimination Statement at the following web address: http://uhr.rutgers.edu/non-discrimination-statement

Supplemental Questions