Digital Engagement Editor Jobs

Want to live in the most beautiful and interesting little city in the West?
Join our team in Park City, Utah, where everything punches above its weight, including our film festival (Sundance), our world-class ski resorts, and The Park Record, the oldest continuously published newspaper (twice weekly) west of the Mississippi, along with our website, parkrecord.com.
We have a rare opening for a new member in a small-but-mighty, collegial newsroom. Are you passionate about community journalism? Do you enjoy making sure headlines are SEO-optimized and digging into the analytics of articles and website traffic? Do you get excited about finding creative and engaging ways to share news online? If so, the position of Digital Engagement Editor at The Park Record could be the perfect fit for you. The Digital Engagement Editor leads the newsroom’s digital content strategy while also working with reporters and the editor of The Park Record to implement methods of interactive storytelling online. Through optimizing search, social, email newsletters and other emerging direct digital campaigns, the engagement editor not only attracts new readers but also converts them to a loyal audience. The engagement editor keeps an eye on data and analytics and uses that information to help guide the editor in content and story planning while also implementing best practices to continue to engage and grow audiences. Objective: This position leads the digital content strategy for The Park Record.
Responsibilities: - Content marketing strategy: Sets the direction for marketing digital products (editorial, marketing and advertising) with specific digital content plans. - SEO: Ensures all content has SEO-optimized titles and descriptions. EE writes the titles and descriptions and mentors editorial staff on best practices. - Facebook: Develops a daily posting strategy that mixes links (traffic) with native posts (engagement) — timing, copy, image selection. Responding to comments and DMs and conducting outreach to other community and affinity pages for link sharing. - Follows emerging trends: Studies emerging digital trends and experiments. Shares findings with other Engagement Editors. - Cross-departmental support: Collaborates with all departments to ensure special projects reach the largest digital audience. - Tools: Chartbeat, Wordpress (CMS), Slack or Zoom, SecondStreet (contest platform), Google Analytics, Social Media Management Software, CitySpark (online calendar)
Qualifications: - Prefer a background in journalism, communications or marketing with a passion to grow our digital community. - Use of data to drive decision-making - Google Analytics and WordPress knowledge - Ability to write and edit quickly, with excellent writing and message development skills. - Must have strong attention to detail. - Creative thinker — ability to generate ideas in an energetic environment. - Salary determined by experience and skill level. - Competitive benefits include medical, dental, vision, life insurance after 60 days of employment.
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