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Company | Skechers |
Address | Manhattan Beach, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail |
Expires | 2023-07-20 |
Posted at | 10 months ago |
Company Description
- Act as primary consultant to paid media, social, and content teams in setting up their campaign tracking.
- Identify gaps, find technical issues in tag configuration, and recommend solutions.
- Administration of Google Tag Manager user.
- Implement effective engagement tracking solutions using Google Analytics.
- Fully understand Skecher's direct-to-consumer data footprint and act as the main point of contact for any questions or concerns.
- Investigate and troubleshoot campaign performance issues.
- Development & Quality Assurance
- Maintain relationships with our ad tech partners and ensure our tags are properly configured.
- Maintain inventory of all cookies, pixels, and other digital consumer trackers.
- Operations & Maintenance
- Provide Tag Management strategy and expertise.
- Full lifecycle management of tracking tags on web and native app experience
- Ensure consent management is setup for all digital trackers and aligns with Skechers published policies.
- Educate legal and infosec on data details to help protect Skechers and our consumers.
- Requirements & Design
- No
- Demonstrated ability to complete work independently with careful attention to detail and follow-up; extremely accurate; demonstrated ability to juggle and prioritize tasks
- Digital savvy with focus on consumer outcomes
- Highly computer literate; ability to learn new software quickly and efficiently
- Excellent communication skills both verbal, written and interpersonal
- An interest in learning and utilizing new/emerging marketing technology
- Understanding search platforms as leveraged by Catalog, eCommerce, and Content focusing on search relevance
- Experience tracking web and native app (iOS/Andoid) experience.
- Fundamental understanding of programmatic advertising
- Expert knowledge with Google Tag Manager or other industry-leading tagging solutions
- Experience setting up third party trackers (Google Ad, Facebook Ads, ...) with Google Tag Manager (client and server-side)
- Experience with consent management (GDPR, CCPA, ...).
- Excellent verbal and written communication working across teams
- Experience working with Google Analytics
- Experience with standard web languages (JavaScript, HTML, CSS, etc.)
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