Customer Data Platform Specialist

Who We Are:

Hey There 👋

We're Happy V, the first vertically integrated women's wellness company that uses technology, health & education to create solutions focused on women's health at every stage of their life.

As a direct-to-consumer e-commerce brand, Happy V has quickly become one of the fastest-growing women's wellness brands. We were founded in 2019 with a mission to provide women with easy-to-use, high-quality, and effective women's wellness products, as well as comprehensive informational content that covers all aspects of women's health.

Our A-players are results-driven creative thinkers who like to move fast, get the job done, and have fun doing it. If you love to roll up your sleeves, take on exciting new challenges daily, and drive massive growth… You should definitely keep reading.

About You

Happy V is seeking a Manager of Customer Data Platform Operations. In this role, you will be advising stakeholders on customer data strategy, while handling the data configurations, using your existing deep knowledge of data modeling and ETL processes.

In this role, you will be responsible for working cross-functionally with internal marketing channels and agency partners to enhance the business's ability to locate, segment, target, and grow audience cohorts. Utilizing expertise in database marketing, you will perform a key role in moving customers from prospect to loyal in both lead generation and retention marketing efforts.

The objective of this role is to use audiences and segmentation to tactically target and find qualified customers across marketing channels to drive store/site visits and increase sales.

Responsibilities

• Define and manage processes to continually maintain and improve audience data quality and technology usage
• Take responsibility for daily activation and maintenance of target audiences across acquisition and/or retention marketing channels
• Define data schemas and data abstractions for multiple customer profile types within the CDP, fulfilling marketing use cases for audience selection and activation and enabling their use for activation via diverse marketing channels and customer journeys
• Support cross-functional partners with audience and segmentation creation to tactically target and find qualified customers across marketing channels to drive visits, increase sales, and improve retention
• Partner with cross-functional teams to create and drive the roadmap of the Customer Data Platform
• Transform large and disparate data sets to create highly targeted customer audiences for personalized customer experiences
• As Customer Data Platforms lead, you will manage all aspects of the Customer Data Platform (CDP) to support our digital and non-digital marketing and customer experiences
• Develop queries for complex customer segments

Qualifications

• 2+ years of progressive marketing analytics, audience management, acquisition marketing, and/or retention marketing experience with proficiency in CDP/CRM technology
• Experience working with event stream data (Mixpanel, Google Analytics)
• Excellent interpersonal and presentation skills, including both receiving and offering feedback
• Strong analytical, problem solving and conceptual skills
• Ability to translate marketing use cases and business requirements into CDP data sets, schemas, and platform configurations to deliver business outcomes
• Familiarity with Data Governance and Data Privacy concepts and regulations, data management and transformation, ETL, and data modeling
• Ability to iterate with limited day-to-day direction, independently prioritize and resolve issues, and be comfortable taking ownership of projects
• Familiarity with digital audience targeting capabilities
• Bachelor's Degree in science, statistics, mathematics, and/or Data Analysis Certification
• High level of experience with customer data platforms
• Experience communicating with both technical and non-technical stakeholders, with a proven ability to partner effectively across levels and develop positive working relationships
• Proficiency in audience-related technologies, including CDP, Segment, Iterable, Vidora

Preferred

• Previous work history in e-commerce
• Master's Degree in statistics, science, mathematics, or a related field

Happy V takes into consideration a wide range of factors in final compensation decisions, including but not limited to: skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. The listed range is applicable only to the annual base salary and does not include additional perks, benefits, or applicable bonus eligibility comprising the total compensation package.

Perks & Benefits

• Continued education reimbursement
• 18 paid holidays
• Medical, Dental & Vision insurance
• Monthly supplement and wellness products
• Annual Retreat
• Unlimited PTO (minimum of 10 days)
• In-office meals
• Bi-Annual performance reviews