Creative Lead - Lifestyle (Cash By Cash App)

In 2020, we launched Cash by Cash App, a cut-and-sew line of apparel designed and developed fully in-house. Everything starts with a concept and sketches, and we work closely with technicians to get the fit right, and source all of the materials and trims ourselves. We’re looking to bring on a dedicated dual Art Director/Designer who will lead our overall brand, direct campaigns, design marketing assets, and execute the graphic design vision for the apparel.
The ideal candidate has broad design and illustration skills in a variety of styles with experience designing graphics for apparel. You should also have experience (or willingness for) studying fashion trends season by season. You will also art direct photoshoots and create campaign assets, including social and paid. You will work closely with our business, marketing, and apparel design team to create the look and feel of the brand and apparel.
You will:

• Present work to broader Cash App leadership and have the ability to intake and apply feedback, and ability to push back when necessary
• Work on a highly collaborative and fast-paced team that spans across business, marketing, apparel design, and technical product development.
• Work with the broader Cash App design and brand marketing teams to ensure Cash by Cash App is connected and ties back to Cash App overall
• Create assets for marketing use, including emails, social, and paid media
• Work closely with our technical designer to get artwork production-ready
• Collaborate with our experiential marketing and PR teams to art direct launch events and pop-ups
• Lead the vision and execution of the Cash by Cash App brand, including how we show up through our apparel, photography, and all brand touchpoints
• Art direct photoshoots for campaigns, ecommerce, and social media
• Oversee the look-and-feel of our ecommerce website
• Works as a partner to writers, developing concepts collaboratively
• Immerse yourself in fashion, fashion trends, and fashion campaign work in order to maintain Cash by Cash App as a relevant voice in the space
• Develop concepts and design logo and graphic treatments for our apparel. You will be responsible for designing all artwork for 4-6 collections and capsules per year.

• Ability to communicate brand vision and guidelines to external agencies, partners, and other creatives
• A portfolio of work that demonstrates a wide range of graphic design and illustration abilities, and fashion art direction
• At least 10 years of design and art direction experience, specifcally at a fashion or fashion adjacent company
• Proven track record and expertise in conceptualizing and directing photo and video shoots with stylistic variety; excellent at scouting and working with skilled photographers and videographers
• A keen interest in fashion and creating a multi-faceted fashion brand that expresses the Cash App brand tone and visual identity
• Executional excellence both as a hands on designer, and leading internal and freelance creatives

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $245,100 - USD $299,500
Zone B: USD $245,100 - USD $299,500
Zone C: USD $245,100 - USD $299,500
Zone D: USD $245,100 - USD $299,500

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information.

Benefits include the following:

• Paid time off
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
• Employee Stock Purchase Program
• Learning and Development resources
• Paid parental and caregiving leave
• Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources
• Healthcare coverage
• Paid Life insurance, AD&D. and disability benefits
• Retirement Plans including company match

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.