Copywriter (Freelance) Jobs

Our people define our company. AM Retail Group associates are smart, ambitious, engaging & fun people, who strive for excellence in everything they do. Working here requires commitment, innovation & flexibility. The entrepreneurial drive of our associates is at the heart of our quest to improve & innovate.

We have an immediate opening for an energetic, passionate & experienced Full Time Professionals to join our eCommerce team as a Copywriter (Freelance).

In this role, you will create messaging across two brands (Karl Lagerfeld Paris and Wilsons Leather). As one of the primary storytellers, you'll contribute to Karl Lagerfeld Paris' & Wilsons Leather voice through a variety of projects, ranging from product storytelling and campaign conceptualization to CRM, website and UX copy. You'll work cross functionally to optimize copy to meet brand objectives, as well as elevate and implement brand voice, standards, and guidelines. You'll need to be highly creative, be able to foster collaboration, be open to feedback, and passionate about creating impactful copy. The ideal candidate will have a mastery of short-form, long-form, and UX copywriting, with the ability to take complex concepts and craft them into compelling brand stories. They will also have a knack for writing punchy, aspirational copy that falls in line with the brand's voice and has a clear call to action to drive customer behavior.

Job Qualifications:

• Experience writing for a brand in the apparel space.
• Clearly communicate creative and copy rationale to cross-functional teams and stakeholders; be open to their feedback.
• Bachelor's Degree or higher required, or combination of relevant education, experience, and training.
• Excellent verbal and written skills
• A true wordsmith with a mastery of grammar and the English language.
• Ability to deep dive a complex topic and turn it into everyday consumer language.
• 6+ years of experience writing for a consumer-facing brand.
• Experience writing for and owning projects with a variety of stakeholders.
• Comfortable operating in a fast-paced, rapidly evolving environment.
• D2C experience is also a plus!
• Excellent organizational and time management skills.

Responsibilities:

• Additional day-to-day copy requests.
• Identify opportunities to improve the copy production process by staying up to date on industry trends and creating collaborative internal partnerships to help in identifying iterative improvements.
• Write email copy with precision and an eye for conversion optimization.
• Prioritize multiple tasks/business objectives to maintain key milestones, working independently at times and collaborating on key initiatives with the cross-functional teams.
• Build and maintain copy database.
• Provide guidance across the company regarding copywriting process and DTC needs.
• Understand, interpret, and translate creative briefs and adapt to feedback.
• Write compelling website copy that is clear, concise, and aligns with the overarching tonality of the brand.
• Help craft fresh, informative, and inspiring copy that supports marketing strategy and business objectives.
• Evolve brand voice, create consistency, follow brand guidelines, and employ effective retail messaging best practices.
• Optimize copy based on feedback from cross functional teams.
• Assist in reviewing and writing SEO content for the site for high visibility category pages, new launches, and seasonal stories.

Other Information:

This position is not eligible for relocation. Local Candidates only. Please include salary requirements.

The pay range for this position is $45.00 - $85.00 per hour. Please note that the foregoing compensation information is a good-faith assessment associated with this position only.

AM Retail Group is a division of the G-III Apparel Group.

Being successful at AM Retail Group means putting the best ideas to work, taking action and following through. You will be challenged by smart, committed co-workers and pushed to be your best. This is a place where your individual talents and creativity make a difference. We are a dynamic company that provides competitive salary and excellent benefits including medical, dental, 401k, life, disability and more!

Equal Opportunity Employer

AM Retail Groups family of retail stores include: DKNY, Donna Karan, Karl Lagerfeld Paris, Andrew Marc, Wilsons Leather, G.H. Bass & Co.