Content Writer Jobs

About Masterworks:

Masterworks is a fintech platform that allows anyone to invest in SEC-qualified shares of multi-million dollar paintings by names like Banksy, Basquiat, and Picasso. In just three short years, we have built a portfolio of nearly $800 million in world-class artworks, introducing over 800,000 individuals to the $1.7 trillion art market.

Masterworks has been covered by major media publications such as The New York Times, CNBC, The Wall Street Journal, and the Financial Times, and was recently recognized as one of the Top 50 Startups in the US by LinkedIn.

In 2021, Masterworks achieved unicorn status raising $110M in its Series A fundraising round at a valuation exceeding $1 billion.

Our 200+ employees are based out of our offices at Brookfield Place in the Financial District of New York City. With an entirely in-office team, there are endless opportunities for collaboration, innovation, and learning.

Why Masterworks?

• Do you want to live at the cutting edge of finance, technology, and art?
• Do you thrive on disruption?
• Are you passionate about democratizing alternative investments?
• Do you enjoy meaningful work that has a noticeable impact on business performance?

If you answered “Yes” to any of the above, we’d love to hear from you!

Position Overview:

We are seeking a talented and passionate Content Writer to join our product marketing team. In this role, your primary focus will be on creating captivating and persuasive copy for targeted email campaigns that educate and engage our audience of investors in the art market. You will play a vital role in showcasing the value and benefits of investing in art through our platform, highlighting our current offerings and investment opportunities.

Key Responsibilities:

• Monitor and analyze content performance metrics, making data-driven decisions to optimize engagement and conversion rates.
• Write in a clear, concise, and persuasive manner that resonates with the intended audience, conveying complex art investment concepts in an accessible manner.
• Develop a deep understanding of Masterworks' platform, products, and investment offerings to effectively communicate their value to potential investors.
• Collaborate with the product marketing team to develop content strategies that align with business goals and target audience preferences.
• Conduct research to gather relevant information about the art market, investment trends, and notable artworks, ensuring accurate and up-to-date content.
• Collaborate with designers and other stakeholders to ensure the visual and textual elements of the content work seamlessly together.
• Ideate and generate compelling copy for targeted email campaigns, blog posts, landing pages, and other marketing materials.

Qualifications:

• Self-motivated and able to manage multiple projects and deadlines in a fast-paced environment.
• Bachelor's degree in Art History, Journalism, Marketing, or a related field preferred
• Strong knowledge of the art market, including artists, art movements, auction houses, galleries, and current trends.
• Experience with email marketing platforms, content management systems, and analytics tools is a plus.
• 1-2+ years of professional experience in content writing, preferably in the art industry or investment sector.
• Excellent written and verbal communication skills, with a keen eye for detail and a passion for storytelling.
• Strong understanding of financial concepts.

Measurements of Success:

• Manage a content calendar of 5+ targeted emails per day
• Develop content across other product channels: mobile app, landing pages, and other collateral
• Reach our internal KPIs for engagement and ROI

Benefits at Masterworks:

• Daily catered lunches
• Discounted Equinox membership
• Free admission to art museums and galleries
• PTO and 401k
• Happy hours, company outings, social clubs, and more!
• Health, dental, and vision coverage with FSA options

Additional:

• Must be willing and able to work in NYC - not a remote role.
• Must be authorized to work in the US

How does Masterworks think about compensation?

The compensation range for the role is $75-90k (inclusive only of base salary, and exclusive of other potential competitive benefits such as on-target commission, bonus payments, and equity). Our ranges are very broad to accommodate all types of candidates and encourage growth. Specific compensation offered to a candidate may be dependent on factors such as education, experience, qualifications, and alignment with market data. Exceptional candidates may receive salaries outside of the posted ranges.