Content Programming Manager Jobs

Location: 10250 Constellation Blvd, Century City, Los Angeles, US (2 or 3 days working in the office)

About This Role

BIGO LIVE's Content Programming and Management team sits within our Marketing Department whose goal is to oversee a platform-wide content programming strategy that creates understanding and symbiosis between our creators and communities.

Serving the North America market, this role serves to ideate, plan and execute content programs and initiatives that are globally/locally relevant to develop our diverse content ecosystem by leveraging the market trends insights and BIGO LIVE in-app functions.

You'll need to demonstrate the ability to organize a creative process, communicate their intent and progress, and measure their results against clearly communicated business outcomes.

Responsibilities

• Create and manage content calendar and project plans including objectives, target, roadmap, promotion tactics and step-by-step action plan to ensure success of a campaign
• Create, plan, and execute programs and events, including seasonal events, core-community events and identifying new opportunities to increase engagement for all creators related activities and partnerships
• Monitor and analyze market and industry trends, new topics, emerging content creators, and competitor performance to strategize on company’s content activities
• Develop company overview and project presentations for business meetings and pitch on new content opportunities
• Identify, strategize and innovate content initiatives to serve business growth and increase user activeness by leveraging our core product functions
• Set and report on key performance indicators (KPIs) for all content campaigns, such as DAU, retention, livestream hours, watch time and measure campaign performance against the KPIs
• Actively innovate and plan content partnerships with internal and external creators and manage day to day relationships to empower them for new content ideas and support platform growth
• Act as the main interface between the content and marketing team; Work with cross-functional teams including creative, user operation, legal, finance, PR to develop joint platform plans
• Perform deep-dive analysis on creators' content performance, review data and effectively implement strategy while identifying areas of success and needed improvement

Qualifications:

• Bachelor's Degree or above education/experience
• Proven and demonstrable track record in creating new content ideas and producing live content
• Strong analytic skills; Ability to derive actionable insights from campaign metrics and marketing data
• Must be proactive, fast-thinking, self-starter who can own and lead projects
• Minimum 8 years of experience in a content development or content marketing role in the tech or pan-entertainment space
• Solid knowledge about the Internet users, market trends and major social platforms
• Ability to work cross-functionally across multiple teams, stakeholders, and time zones
• Extensive experience in campaign management and creator partnerships is a must

Benefits:

• Free medical, dental, and vision insurance
• 401k
• Generous paid time off starting at 4 weeks + 10 sick days and 9 Holidays per year.
• Free gym membership and meal allowance
• Competitive pay package that includes a base salary and performance-related bonus.

About BIGO

WHO WE ARE

BIGO is a fast-growing Singapore technology company established in 2014.

Dedicated to creating a better-connected world for everyone, BIGO provides a portfolio of video broadcast and VoIP related products and services powered by advanced Artificial Intelligence (AI) technology. The major products include Bigo Live, Likee (Formerly LIKE video), and imo, and the company now has over 300 million monthly active users in over 150 countries.

To enable people to showcase, discover, and stay connected, BIGO is devoted to continuously innovating its AI capabilities, allowing our users to enjoy a positive, healthy, and creative online environment.

At present, BIGO has 5 R&D centres, in Singapore, U.S.A., Middle East, India, and China, and over 20 offices around the globe.

For more information, please visit our website: www.bigo.sg

OUR MISSION

Connect the world and share beautiful moments.

OUR VISION

To be a content platform inspiring one billion people's lives.

OUR KEY TO SUCCESS

BIGO is dedicated to technology innovation. We own over 40 patents in VoIP/Video related technology, and over 60 patents are under the process of application.

About Our Product-BIGO LIVE

BIGO LIVE is founded in March 2016. BIGO LIVE is a leading mobile live stream APP where users live broadcast their life moments, show their talents, interact and send virtual gifts in real time, and enjoy fun live sessions with people worldwide.

BIGO LIVE has over 200 million users globally in over 80 countries and regions and is currently the market leader in the industry.