Content Marketing Specialist (San Diego, Ca Only)

Whova is a fast-growing company with brand-name customers, including US-Bank, Stanford, L’Oreal, Hilton, LEGO, Vetafore, NASA, IKEA, TEDx, etc. We are proud to receive the San Diego Business Journal’sBest Places to Work in San Diego award, 5 years in a row. We also won theFastest Growing Private Companiesaward for 3 years. More recently, we won Event Technology Awards’Best Product Team Award, andGlobal Top Rated Product. Currently, we are named as G2’SGlobal Top 50 Best Softwarefor 2023.

Target Experience:

• 2+ years of experience in writinglong form contents like blogs, e-books, brochures, etc. (not social media or email marketing)

Major responsibilities:

• Develop content which reflects our brand and mission, drive key impact goals, while focusing on the issues that people care about.
• Build brand voice, clear narratives, and drive influence across the whova.com experience to ensure we are delivering customer value and comprehension.
• Make sense of complexity—determine hierarchies of information and content flow partnering with design using site mapping, content hierarchy in wireframes and prototyping for websites, marketing landing pages, blogs, and more.
• Develop the content strategy and information architecture that evolves our product experience to drive acquisition, engagement, and retention.
• Build our content marketing engine from the ground up, from strategy to execution to measurement. Plan, conceptualize, and execute content across channels, including SEM, SEO, email, video, articles, issue landing pages, etc.

The most important skills and capabilities for the role are:

• You have a growth mindset and a positive, action-oriented approach to work.
• You have experience naming or labeling areas of an experience, including new features and site navigation.
• You can write copy that inspires and guides customers into action, including positioning and copy for new features, transactional experiences, and microcopy.
• You bring order and sense to complexity. You love developing hierarchies of information and developing simple content flows.
• You have outstanding communication skills and can clearly articulate your rationale for content or copy recommendations.
• You can partner with performance marketers on outbound marketing and advertising strategies and programs to drive consumer awareness, adoption and long term engagement.
• You can design and execute, test and iterate on campaigns to drive awareness, consideration & engagement, across marketing channels (landing pages, ad campaigns, in-product).
• You are curious and continuously learning about how to engage customers and speak to their pain points.
• You are comfortable in a fast moving environment. You can juggle multiple priorities and navigate between strategic work and detailed execution.

What You Will Gain

• Fast-growing career potential in a fast-growing software company
• Pizza Thursdays, working from home every Friday
• Health benefits package
• Salary for Experienced Level (2+ years full-time content writing): $50K - $70K annual salary with benefit, based on experiences in writing long form marketing content (blogs, e-books, brochures, video scripts, etc) for B2B SaaS products.
• Fun, upbeat, and collaborative working environment
• Salary for Junior/Entry Level: $45K - $50K annual salary with benefit, based on experiences in writing long form marketing content (blogs, e-books, brochures, video scripts, etc) for B2B SaaS products.
• 3 weeks paid time off, 3 days paid sick leave

Interested? Great! Here's what you should know:

It is extremely rare for a candidate to have 100% of the qualifications listed for any open position. If you feel that you could be a good fit for this role but are missing some skills/experience listed above, please apply anyway!

This is a full-time role, and we do strongly prefer folks living in San Diego

How to Apply?

Send yourresumeandportfolio(long form contentssuch as blogs, articles, ebooks, etc rather than newsletters / social media posts) to [email protected], we’ll be in touch with you soon.