Communications And Public Relations Manager

Company Description

Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim... for our guests to:

• LEARN through our classes and our team’s product knowledge
• SHOP a selection of high-quality Italian, local and homemade products
• EAT authentic Italian food at our restaurants, cafés and to-go counters

The Communications and Public Relations Manager is responsible for the creation, organization and execution of an Eataly store’s internal and external public relations strategies with the goal of acquiring more advanced recognition in the market, promoting products and establishing leadership throughout the food industry. Reports to the Marketing Manager.

• Fields all charity and donation requests, and facilitates contributions
• Writes articles for the Eataly website about happenings in the store
• Furnishes all products for TV appearances and photo shoots
• Supports the Marketing Manager in creating and executing a Community relations strategy, partnering with offices, associations and other local organizations
• Produces all store-related social media content with the goal of growing the Facebook, Instagram and Twitter accounts: creates copy and images, manages a weekly editorial and engagement strategy
• Works together with the Corporate office on the media buy strategy for the store
• Establishes processes for creating a steady volume of press releases and media coverage to promote Eataly happenings and events, experts, restaurants, products and services
• Develops and maintains relationships with media and influencer contacts within the food industry
• Collaborates with the Education and Events team to execute in-store public and private events, including all press and social media coverage leading up to, during and following the events
• Performs other duties as required or assigned
• Conducts tours for VIP clients and referrals

Qualifications

• Advanced understanding of social media platforms – Facebook, Instagram, Twitter
• Bachelor’s Degree in Marketing or Communications
• Business management and budgeting skills
• Fluency in Italian language preferred
• Previous experience with the paid media landscape of traditional advertising and influencers
• Excellent verbal and written communication skills
• Solid knowledge of and contacts in the local food industry
• 4+ years of progressively more responsible Communications, PR & Social Media experience

Job Requirements

• Availability to work onsite with a flexible schedule often including evenings, weekends and holidays

Additional Information

Benefits and Perks

• 401K with match or RRSP
• Referral bonus program
• Classes on products and Italian cuisine
• Medical, Dental, Vision Insurance
• Discounts at Eataly
• Paid Parental Leave
• And more!
• Paid Time Off
• Free family meal daily
• Bonus program

Eataly is an equal employment opportunity employer. It is the Company’s policy to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, religion, national origin, age, disability or any other characteristic made unlawful to consider by applicable federal, state, or local laws. Eataly also prohibits harassment of applicants and employees based on any of these protected categories. It is also Eataly’s policy to comply with all applicable federal, state and local laws regarding consideration of unemployment status, salary history, credit/bankruptcy history and criminal background/conviction history in making hiring decisions. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.