Communications And Marketing Specialist

Title: Communications and Marketing Specialist

Status: Full time (40 hours during ordinary operations/additional time during Events)

Location: Remote (with potential office in future, if desired/feasible)

Reports to: CEO/Executive Director

Compensation: Salary commensurate with skill set and professional experience, along with additional comprehensive benefits

About the Peanut and Tree Nut Processors Association (PTNPA):

The Peanut and Tree Nut Processors Association was established in 1939 and serves as “The Voice of America’s Nut Industry” on behalf of the hundreds of nut industry companies that we proudly represent and serve. The PTNPA Board of Directors and Leadership/Team value creativity, accountability, flexibility, hard work, attention to detail, and the ability to bring a sense of humor and fun to a professional position that can often be fast paced, innovative and rewarding. Member Satisfaction and removing barriers and obstacles for PTNPA Members remain our priority with a focus on Networking, Advocacy and Education. The PTNPA is based in Alexandria, VA. More information can be found at www.ptnpa.org.

About this Position and Opportunity:

The PTNPA is now prepared to hire its first ever Full-time Communications and Marketing Specialist who will serve as the lead for all PTNPA internal and external communications, marketing and branding initiatives. Included in this role are critical functions such as: member newsletters, marketing pieces, public relations efforts, branding and website management. In addition, this position has responsibility for sponsorship program cultivation and promotion, event related web site management, design production and social media efforts. All PTNPA Team Members work in close cooperation with other colleagues – along with PTNPA Members and associated Committees.

This is a full-time, remote position with the preference that all PTNPA Team Members be located near the Washington, DC Metro area (and for certain in the Eastern Time Zone) for travel and collaboration purposes. Some event related travel and hands-on active involvement is required for all PTNPA Team Members. Travel dates are set and communicated well in advance for planning purposes. PTNPA events often entail a few days of lengthy, busy, and fulfilling working days.

Primary Roles and Responsibilities:

Marketing/Communication Management

· Annual Marketing/Communications Priorities and Plans – Create plans/concepts for outstanding communication based on a detailed understanding of PTNPA membership priorities, demographics, and interests as communicated by the Board of Directors. Responsibilities include ensuring strategies and messages are effective and consistent with Member and organizational goals.

· Marketing Meetings/Initiatives – Set agenda for and lead weekly meetings, provide ideas and thoughts for improvement/action and attend regular weekly virtual staff meetings with full team involvement.

Member Focused Communications

· Electronic Communication to Members – create and implement editorial calendar which provides a “content map” for strategic yet constant, professional and consistent communications to members. Produce and distribute bi-weekly newsletter to include topical messages and information created by various Team Members. Work to collect information, develop content, select photo/design images and distribute critical e-communication in a timely and accurate manner. Promote educational offerings, webinars, speaking engagements and all other PTNPA member benefits in a creative and compelling manner.

·Web Site Management and Updates - serve as the lead for the PTNPA website, the “heartbeat” of the organization, supported by “Your Membership” (YM) platform, with responsibility for creating/updating content and calendar entries, along with PTNPA Event driven information/additions and details for use by PTNPA Members.

·Event Web Sites - develop “microsites” for each annual PTNPA signature event (January Convention, May DC Fly-in and June Food Safety Summit). Work with Team Members and PTNPA Committees to create and implement event themes, speakers, schedules and other information of importance to PTNPA Members. Create associated promotional campaigns for all PTNPA events in order to optimize participation and involvement.

Marketing/Branding and Industry Reputation Management:

·Branding - Maintain PTNPA established Branding Standards resulting in a creative, consistent and distinctive tone for all promotional messaging, social media, public relations, marketing, advocacy, and communications outreach.

·Public Relations and Social Media – Develop annual plans for PR and Social Media to include objectives, messaging and key metrics for success. Lead implementation of established plans with support from colleagues and select Committees.

·Sponsorships/Promotional Efforts - Lead sponsorship opportunities/programs with input and coordination from colleagues. Plan, cultivation, promote and manage sponsor visibility and investments throughout the year, and at key events.

Creative/Templates/Graphic Design

·Logos/Design Elements – based on opportunities that arise, lead the production of creative and compelling graphic and design elements/materials for use on website, emails and social media – as well as presentation templates and similar communications tools.

· Video Management - Oversee, with support from colleagues, the creation of annual video.

Required Skills and Qualifications:

· Outstanding writing skills, strong organizational abilities, attention to detail, stellar proofreading and editing skills, and basic graphic design experience.

·Flexible and highly adaptable team player with ability to enthusiastically embrace new and/or changing priorities.

·Comfortable working with a fully remote team, collaborating effectively and cooperatively from a distance.

·Ability to direct complex projects involving the entire PTNPA Team, as well as working with direction from multiple team members to achieve shared outcomes.

·Proven capacity to problem-solve, think creatively and strategically, meet deadlines, budgets, and to prioritize multiple responsibilities and projects.

·High proficiency with current/cutting edge digital technology and marketing/communications tools.

·Proficient with Microsoft 365/Teams and graphic design resources.

·Knowledge of web content management systems; “Your Membership” (YM) preferred.

Education and Professional Experience:

·5-7+ years of communications and marketing experience working in a highly accountable environment focused on growth and achievement.

·Bachelor’s degree, preferably in marketing, communications, business or similar.

The PTNPA is committed to provide equal employment opportunity to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.

Please send resume and cover letter describing interest in the PTNPA and skills applicable to the position to Erin Jordan at [email protected]. Please include “PTNPA Open Position” in the Subject line of the email.