Brand Manager Jobs

Relocation Assistance Offered Within Country
# 151830 - Kansas City, Kansas, United States

This is a hybrid role, which requires you to go to the office three times a week. The current office location is Topeka, KS and we will relocate to Kansas City by the end of 2023.

About the Role

At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply to be a part of this dynamic team.

Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian Recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health.

As Prescription Diet Brand Manager you will

• Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity
• Assess critical issues, and recommend strategic and tactical solutions
• Be responsible for the development and execution of brand plans, programs, and go-to-market activities to achieve the brand’s business objectives
• Lead the creation of remarkable IMC, ensure consistent and effective brand messaging to the veterinary profession/ consumer, and consistent consideration of retail environment specific needs/tactics

Principal Duties and Responsibilities

• Develop and lead brand presence at veterinary conferences
• Support annual budget planning process
• Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
• Collaborate with CDO/sales analytics in tracking these metrics.
• Conduct meetings and conference calls with key customers; review current products, upcoming promotions, etc.
• Go-to-Market & Integrated Marketing Communications
  • Lead brand team in new product launches, re-launches, and updates
  • Lead updates/localization of 6P’s and customer long lead decks
  • Lead marketing creative briefs for brand activation
• Recommend areas for brand improvement and remediation
• Brand Strategy
  • Develop, align and execute brand marketing plans for specific categories
  • Set KPI’s to track (6P’s) and the actions plans to close the opportunities.
  • Collaborate with CDO/sales analytics in tracking these metrics.
• Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus.
• Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing programs
• Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution
• Commercial Planning and Monitoring
  • Support annual budget planning process
  • Ongoing monitoring and analysis on brand sales, volume, market share, promotional activities, competitive insights
  • Recommend areas for brand improvement and remediation
• Attend regular sales meetings, inform them of key information and train on commercial components of new products
• Lead brand team in new product launches, re-launches, and updates
• Develop, align and execute brand marketing plans for specific categories
• Insights & Analytics
  • Develop strong business and functional understanding of the therapeutic condition segments (eg weight), our products and the competitive set, and develop plans to address issues/opportunities
  • Develop & utilize strong vet health care team and consumer (shopper) insights of the category, market and condition of focus.
  • Understand the clinic retail environment, sales reps and field team needs to deliver strong promotional and marketing programs
• Develop strong business and functional understanding of the therapeutic condition segments (eg weight), our products and the competitive set, and develop plans to address issues/opportunities
• Set KPI’s to track (6P’s) and the actions plans to close the opportunities.
• Customer Engagement
  • Conduct meetings and conference calls with key customers; review current products, upcoming promotions, etc.
• Retail & Sales Activation
  • Develop sales materials for new & existing products; Design & produce promotions and promotional materials, and handover to sales operations for final field execution
  • Attend regular sales meetings, inform them of key information and train on commercial components of new products
  • Develop and lead brand presence at veterinary conferences
• Lead updates/localization of 6P’s and customer long lead decks
• Lead marketing creative briefs for brand activation

Requirements

• 5+ years of experience in brand marketing, retail marketing, trade marketing or management consulting
• Bachelor's Degree

Preferred qualifications

• Master's Degree
• 4+ years of experience in CPG, pharmaceutical, veterinary professions or pet care industry

#LI-Hybrid

Salary Range $112,000 - $140,000 USD
Pay is based on several non discriminatory factors including but not limited to experience, education, skills and office location. In addition to your salary, Colgate-Palmolive offers a performance based bonus and competitive benefits package.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Are you interested in working for Hill's Pet Nutrition? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e-mail are not considered in the selection process. Become part of our team. We look forward to your application.

Work that matters, fueled by passion for pets! At Hill’s we have a purpose. Every day around the world, we transform the lives of millions of pet families through pioneering innovation, amazing nutrition, and the best and brightest people. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hills' mission is to help enrich and lengthen the special relationships between people and their pets.

HILL'S® Prescription Diet® therapeutic pet foods, HILL'S® Science Diet® and HILL'S® Ideal Balance™ wellness pet foods are sold worldwide. Hill’s is a division of Colgate-Palmolive, a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition, with sales of products in more than 200 countries. To learn more about Hill's and Colgate, please visit http://www.hillspet.com and http://www.colgatepalmolive.com, or find us on LinkedIn, Facebook, Twitter and YouTube.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact [email protected] with the subject "Accommodation Request" should you require accommodation.