(Associate) Marketing Campaign Manager, Us

About Us：

Trip.com Group Limited (Nasdaq: TCOM) is a leading one-stop travel service provider consisting of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group enables local partners and travelers around the world to make informed and cost-effective bookings for travel products and services, through aggregation of comprehensive travel-related information and resources, and an advanced transaction platform consisting of mobile apps, Internet websites, and 24/7 customer service centers.

Founded in 1999, listed on Nasdaq in 2003 and HKEX in 2021, Trip.com Group has become one of the largest travel companies in the world in terms of gross merchandise value.

We are seeking a highly motivated and creative Campaign Specialist to join our team. The Campaign Specialist will be responsible for creating and executing marketing campaigns that drive engagement, increase brand awareness, and generate sales. The successful candidate will have experience in campaign development, execution, and analysis, and be able to work collaboratively with cross-functional teams to ensure the success of marketing initiatives.

Responsibilities:

- Develop and execute marketing campaigns across multiple channels, including email, app push, social media, display advertising, and events.

- Create campaign strategies, messaging, and assets that align with the company's marketing objectives and target audience.

- Collaborate with internal stakeholders, such as product managers, sourcing teams, and creative teams, to ensure campaign goals are met and campaigns are executed on time and on budget.

- Monitor campaign performance and provide regular updates and analysis to stakeholders, including identifying opportunities for optimization and improvement.

- Conduct market research and competitive analysis to inform campaign development and make recommendations for campaign improvements.

- Manage campaign budgets and ensure all campaigns are tracked and reported accurately.

- Stay up-to-date on industry trends, best practices, and emerging technologies in order to innovate and improve campaign performance.

Qualifications:

- Bachelor's degree in marketing, communications, or a related field.

- 3+ years of experience in marketing, with a focus on campaign development and execution.

- Native English speaker with excellent written and verbal communication skills.

- Demonstrated experience with a variety of marketing channels, including email, social media, app push.

- Strong analytical skills with experience in analyzing data and using data to inform marketing strategies.

- Ability to create compelling marketing messages and collaborate with cross-functional teams.

- Ability to manage multiple projects and deadlines simultaneously.

- Experience with marketing automation software and CRM platforms is a plus.

- Knowledge of SEO and content marketing is a plus.

- Strong attention to detail and ability to think creatively.

- Language skills: Chinese Mandarin is a plus.

Annual Base Salary

The job grade for this position in the United States is 4, and the annual base salary range is $75,000 - $91,000. The annual base for this role will vary based on multiple factors, including a candidate’s qualifications, skills, competencies, experience, and location. Pay ranges may be modified in the future.

Annual Total Package

Employees in this role are eligible for annual bonuses, which may increase their total annual pay from $78,000 - $100,000 based on their ongoing, demonstrated, and sustained performance in the role.

Benefits

Trip.com Group offers a wide range of benefits to support employees and their families, including health insurance with 4 PPO options and 1 HMO (CA-based employees only), dental insurance with 2 plan options, vision insurance with 1 plan option, basic life insurance, long-term disability insurance with benefits of up to $5,000 per month after 180 days of disability, and short-term disability insurance with benefits of up to $2,500 per week for up to 26 weeks of disability. We cover approximately 72.64% - 94.28% of the premium for employee medical insurance, and approximately 44.40% - 57.65% of the premium for dependents.

The company also offers a 401(k) plan with a matching contribution of 100% of the employee's deferral on the first 3% of eligible compensation and 50% of the employee's deferrals that exceed 3% but do not exceed 5% of eligible compensation, as well as time away from work for paid holidays (12 business days/year), paid sick leave (40 hours/year), paid time off (120 hours/year), and examination leave (32 hours/year).

Additionally, the company provides allowances and subsidies, such as business travel reimbursement, travel discounts, holiday allowance, and a vacation subsidy of USD 300 equivalent in the form of Trip Coins on Trip.com every year for employees who have completed at least 6 months of service with the company.

Why Trip.com Group

Joining Trip.com Group is like taking an adventure filled with excitement and success. With a group of fellows who are passionate about making every trip the perfect trip for over 400 million customers around the globe, you will be part of a journey of globalization and have a world-class stage to unleash your talent. Opportunities are unlimited, so is your growth. If you also embrace boldness and inclusion as we do, this is the place to leap forward!