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Associate Brand Manager, Madden Nfl
Company | Electronic Arts (EA) |
Address | Orlando, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | IT Services and IT Consulting,Software Development,Computer Games |
Expires | 2023-08-17 |
Posted at | 10 months ago |
Brand is the one team at EA who oversees “the entire field” from long-term strategy, product creation to go-to-market activity. Our measure of success is to build positive brand equity with our players which keeps them excited to play the current game and the games to come.
- Deliver brand goals, partnering with studio, commercial and marketing to lead cross-discipline understanding while providing services and growth expertise.
- Build data models to influence the short- and long-term strategy for Madden NFL and other EA SPORTS products.
- Work with studio, commercial and marketing to identify the goals and priorities for the American Football business, with a specific focus on our digital business and future growth.
- Distill large volumes of consumer feedback into tangible insights.
- Support the product and live service strategy for the Madden NFL business.
- Support the brand, marketing, studio, marketing analytics, consumer insights and other partners in building long-term strategies which will be the foundation for the American Football brand growth strategy.
- Work with the analytics teams to assess short- and long-term risks.
- Support marketing and commercial plans and assist with brand approvals for product and marketing assets.
- Be the liaison between Brand Management and data teams such as Commercial Intelligence and Studio Data & Insights (SDI) and collaborate to make data informed decisions.
- Support Brand Management leadership and other partners to outline a 3-year strategy to grow user engagement.
- Build analytics models to improve current business and identify new business opportunities.
- You have an interest in American Football and EA SPORTS
- Experience supporting collaboration across Product Development, Commercial, and Marketing teams.
- Understanding of financial analysis
- Understanding of consumer marketing best practices.
- Experience driving revenue opportunities for an e-commerce or digital business.
- Knowledge of the sports, gaming, or entertainment field.
- Background working in Tableau, Excel (can perform complex functions), Analytics tools, Think Cell, or other data tools.
- Build structured data sets from unstructured data sets
- 2+ years product marketing or brand management experience where you have helped improve brand growth and brand experiences.
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