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- Fragrance Marketing Manager
- Marketing Assistant Manager
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Assistant Marketing Manager, Marc Jacobs Fragrance
Company | Coty |
Address | Manhattan, NY, United States |
Employment type | OTHER |
Salary | |
Category | Personal Care Product Manufacturing |
Expires | 2023-08-02 |
Posted at | 10 months ago |
ASSISTANT BRAND MANAGER – MARC JACOBS FRAGRANCES
- Preparing with manager’s guidance forecasting updates, synthesis/analysis.
- Work in close partnership with Global Marketing teams (based in New York City) to support global in the development of long-term strategic direction including innovation pipeline.
- Creating and delivering retailer presentations to obtain their buy-in as needed in partnership with Sell-in teams.
- Assisting in the management of the brand portfolio.
- Media: Assisting in the management of media planning process & asset development for the portfolio.
- Partnering with cross-functional departments to ensure successful delivery of local market needs and effectiveness of marketing programs.
- Input to cross-functional initiative meetings.
- Portfolio/brands performance analysis and specific programs deep-dive.
- Managing communication and alignment of promotional/non-promotional programs
- Other on-going analysis: consumer trends, consumer insights, category dynamics and competitive knowledge.
- Assisting in the development and execution of plans for the US to reach SOM, Sales and Financial targets defined for the brand.
- Collaborate on influencer strategy with in-house Influencer Team.
- Assisting in the preparation of the marketing plans via
- Flawless launch of newness including 360 ATL and BTL campaigns.
- Manage & support all forecasting (saleable and non-saleable items): enter forecast in system for initiatives based on benchmark, fragrance trends and retailer feedback. Update forecast as needed.
- Work with Demand Planning and Sales Operations teams to ensure accuracy in forecasts and calendarization of saleable and promotional items in order to achieve quarterly profit targets.
- Keep SKU assortment lists by retailer or channel updated and communicate with cross-functional teams accordingly.
- Monitor inventory levels.
- Provide SKU logistics information to cross-functional teams as requested.
- Ensure brand cohesiveness across all brick & mortar doors despite customization by channel as well as online.
- Create, & review all planograms.
- Ensure brand guidelines are respected in all instore merchandising executions (permanent and temporary) as well as online.
- Work with local and global merchandising teams on strategy as well as instore and online execution.
- Monitor online stores and B&M stores on a regular basis (following company’s health and safety guidelines).
- Ensure perfect in-store and online execution of the brand.
- Enable the field sales and education teams for engaging fragrance instore events.
- Update sell books.
- Collaborate on Ecommerce strategy (Retailer.com, Pure Players).
- Create and update retailer presentations as required. Work closely with channel and global team to provide lab samples and comps for retailer meetings.
- Plan trade activation with sales (sell-in, sell-thru teams) and channel strategy teams.
- Present novelties and brand strategy to retailers and business partners.
- A bachelor's degree is required, and an MBA is preferred
- 2+ years relevant work experience in marketing or product management
- Strong attention to detail and accuracy
- Excellent presentation and communication skills
- Strong project management skills
- Knowledge in some areas of marketing (programs development, media planning including digital, market analysis, market research, P&L & A&CP management, marketing plans development…) and project management skills
- Good knowledge of digital media and influencer programs
- Experience in beauty categories is a plus, experience in skincare would be ideal
- Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
- MS Office (specifically Excel, PowerPoint)
- NPD & data analytics skills
- Proactivity and start-up mindset: ability to move, propose new ideas and take actions before asked
- Business - Work-flow structuring, product knowledge, account administration, automated office systems, multi-tasking, analytical, quantitative, organizational, detail-oriented, time management.
- Passion for Brands/Beauty – in-tune with the marketplace, seeks out new ideas and inspiration
- Leadership & Personal - Communication, objectivity, integrity, dependability, initiative, flexibility, sensitivity, impact, tenacity, autonomy, collaboration.
- Creativity & Innovation - Creativity, originality, intuition.
- Analytical & Strategic - Big picture thinking, planning, creativity, problem solving and analysis.
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