Account Executive, Social Media

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The Royal Caribbean Group’s Celebrity Cruises brand has an exciting career opportunity for a full time Account Executive, Social Media on the Marketing Team reporting to the VP, Global Brand Marketing and Communications.
Position Summary
The Account Executive, Social Media, is responsible for managing day-to-day social media functions across all channels (including but not limited to Instagram, Facebook, TikTok, Pinterest, and other emerging social media channels) from listening to ideation, briefing, executing and reporting. This role will also assist with influencer relationship management, engagement, and execution.
This position will work on-site in Miami, Florida.
Essential Duties And Responsibilities

• Work closely with Celebrity Cruises’ PR and Engagement Center Teams to coordinate messaging accordingly.
• Analyze and assess performance across social media channels. Suggest improvements and enhancements including performance of individual posts and content, as well as broad trends across platforms.
• Support with influencer sourcing, outreach, relationship management and overall influencer experience.
• Assist with monthly and campaign-based reporting.
• Suggest influencer and social media brand partnerships and opportunities.
• Brief creative team or creative partners on social media content initiatives and provide feedback to receive finalized assets in a timely manner.
• Monitor social media conversation to identify burgeoning brand, industry and societal issues and opportunities.
• Serve as a point of contact for all social media platform and vendor partners that include, but are not limited to, Facebook, Instagram, TikTok, Pinterest, Dash Hudson, etc. Converse frequently with them to optimize these relationships and ensure the brand is leveraging all channel tools, best practices, and opportunities.
• Assist with managing the social media editorial calendar and day-to-day of all social media channels according to the broader social media strategy.
• Compile monthly and ad hoc social media listening reports with conversation trends and sentiment.
• Own social media execution and ensure all posts are posted/tagged correctly and go live on time across all channels.
• Ideate creative concepts and strategies for all social media channels based on performance data.
• Ad hoc iPhone content capture and editing as needed (live Instagram stories, TikTok/Reels)
• Identify on-brand and quality user generated and influencer content to repurpose across social media channels.
• Assist with influencer trip and event planning and execution, acting as a liaison cross-functionally and with the fleet.
• Respond to direct messages, comments and tagged user generated content in a timely manner, keeping brand tone and voice in mind.

Qualifications, Knowledge And Skills

• Event experience a plus.
• Experience with social media scheduling and analytics platforms, like Dash Hudson, Hootsuite, etc. a plus.
• 1-3 years of experience of brand marketing and/or related role.
• Ability to think critically, take initiative and work autonomously.
• Experience working with campaign assets and creative specs a plus.
• Available outside of standard office hours, as social media is “always on”.
• Bachelor’s degree in communications, marketing, advertising, public relations, media studies, business and/or a related field.
• Project management experience and skillset.
• Experience working on social media accounts in-house for a brand and/or with an agency, larger scale brands. Travel industry experience is a plus.
• Program knowledge: Microsoft Powerpoint, Excel, Word, Outlook; Sharepoint a plus.
• Ability to travel as needed.
• Proven track record of brainstorming, launching, and concepting fun and creative content ideas for brands and influencers with results.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!
It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.