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Product Marketing Lead Jobs in Florida

Creative Product Marketing Lead - Communication Strategy (Hybrid)
By USAA At Charlotte, NC, United States
Provides input into management on the creative marketing budget and partners with external agencies ensuring that business objectives are achieved efficiently.
Knowledge in product related regulations, and risk and compliance requirements.
Identifies and manages existing and emerging risks that stem from business activities and the job role.
8 years of relevant work experience, including hands-on experience in developing and managing creatives.
Extensive experience in collaborating with key partners and stakeholders, influencing decisions, and managing work to achieve strategic goals.
Effective communication skills (verbal and written) with the ability to adjust communication style based on the audiences.

Are you a creative and strategic thinker with a passion for product marketing? We are looking for a Product Marketing Lead to join our team and help us bring our products to the next level. You will be responsible for developing and executing marketing strategies to drive product awareness, engagement, and sales. If you are a self-starter with a knack for creating compelling content and campaigns, this is the perfect opportunity for you!

Overview Product Marketing Lead is responsible for developing and executing marketing strategies for products and services. They work closely with product development, sales, and marketing teams to ensure that products are positioned correctly in the marketplace. They also develop and implement marketing plans, analyze market trends, and create promotional materials. Detailed Job Description The Product Marketing Lead is responsible for developing and executing marketing strategies for products and services. This includes researching and analyzing market trends, developing promotional materials, and creating and executing marketing plans. The Product Marketing Lead will work closely with product development, sales, and marketing teams to ensure that products are positioned correctly in the marketplace. Job Skills Required
• Excellent communication and interpersonal skills
• Strong analytical and problem-solving skills
• Ability to work independently and as part of a team
• Knowledge of market research and analysis
• Knowledge of product positioning and pricing
• Knowledge of digital marketing and social media
• Knowledge of advertising and promotional strategies
• Ability to manage multiple projects and deadlines
Job Qualifications
• Bachelor’s degree in marketing, business, or related field
• 5+ years of experience in product marketing
• Experience in developing and executing marketing plans
• Experience in market research and analysis
• Experience in digital marketing and social media
• Experience in advertising and promotional strategies
Job Knowledge
• Knowledge of product positioning and pricing
• Knowledge of market research and analysis
• Knowledge of digital marketing and social media
• Knowledge of advertising and promotional strategies
Job Experience
• 5+ years of experience in product marketing
• Experience in developing and executing marketing plans
• Experience in market research and analysis
• Experience in digital marketing and social media
• Experience in advertising and promotional strategies
Job Responsibilities
• Develop and execute marketing strategies for products and services
• Research and analyze market trends
• Develop promotional materials
• Create and execute marketing plans
• Work closely with product development, sales, and marketing teams
• Ensure that products are positioned correctly in the marketplace
• Manage multiple projects and deadlines