Senior Director, Performance Media
By Neiman Marcus Group At United States
Provide feedback and coaching to Digital Marketing, Brand media, Affiliate and Paid Social teams, including communication, follow-up, and general performance management
Manage performance media strategy with a customer-centric lens, balancing organic and paid media effectiveness and driving channel activation and optimization
Manage the performance budget, including planning, forecasting, and optimization, across paid channels, agency investments, and non-working Marketing Technology
Identify gaps, build capabilities, and design processes to support strategy and goals
10+ years of experience leading a customer-centric, digital marketing and E-commerce focused retail organization
Experience across the total media lifecycle including strategy, testing, analytic measurement, distribution and optimization