Director Of Marketing And Messaging Jobs

Manage digital assets required for messaging campaigns, including copy, images, and other media

2+ years of experience handling marketing campaigns, including email, SMS, push notifications, or similar

Eagerness to learn and develop new skills to help improve processes and performance

Coordinate with the team and key stakeholders to ensure accurate and timely deployment and delivery of all messaging campaigns

Verify segmentation and list targeting to ensure messages are personalized and relevant to each customer

Share responsibility for QA of all messaging campaigns to ensure they meet high standards of quality

Set and manage Marketing Team workflows and goals.

Create and monitor annual Marketing budget of approximately $450,000, in consultation with Dir. of Finance.

Meet departmental earned revenue goals of approximately $900,000 annually including subscription and single- ticket sales, merchandise sales, and inbound advertising.

Develop and execute an annual Marketing Plan in alignment with the LACO strategic plan to reach overall organizational revenue goals.

Responsible for maintaining institution-wide brand consistency and overseeing accurate copy

Advance brand awareness and visibility.