Sr. Director, Marcom Investment Strategy
By Comcast At , Atlanta, 30339, Ga
Influences Sales channel incentives through offer strategy.
Other duties and responsibilities as assigned.
Leads the Xfinity and Comcast Business media investment strategy in partnership with the Agency of Record.
Partners with creative teams on segment led media and messaging strategy.
Serves as the department liaison and Subject Matter Expert to Engineering, field Marketing and Customer Service.
Participates in strategic plan development and building of alliances with industry partners, networks etc. as needed to achieve product growth objectives.