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Digital Marketing Director Jobs in Michigan

Director Of Digital Marketing
By Sierra Club At , Oakland $140,000 a year
Demonstrated management experience of large teams and familiarity managing large budgets ($1m+).
Other special projects and management assignments as assigned.
A successful candidate must have the following skills and experiences:
Establish new and manage existing relationships on behalf of the Digital Strategies department with partner organizations and coalitions representing key constituencies.
Experience with digital ad strategy and CRM opt-in pathways and journeys.
Experience using qualitative and quantitative data to evaluate success and improve goals.

Are you an experienced Digital Marketing Director looking for an exciting new challenge? We are looking for a creative and innovative leader to join our team and help us take our digital marketing efforts to the next level. If you have a passion for driving results and a proven track record of success, we want to hear from you!

Job Description of Digital Marketing Director The Digital Marketing Director is responsible for developing and executing digital marketing strategies to drive customer acquisition, engagement, and retention. This role will lead the development of digital marketing campaigns, including website, SEO/SEM, email, social media, and other digital channels. The Digital Marketing Director will be responsible for developing and managing budgets, tracking and analyzing performance, and providing regular reporting to senior management. Job Skills Required
• Expertise in digital marketing, including website, SEO/SEM, email, social media, and other digital channels
• Strong understanding of analytics and data-driven decision making
• Excellent project management and organizational skills
• Ability to develop and execute digital marketing strategies
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Ability to work in a fast-paced environment
Job Qualifications
• Bachelor’s degree in marketing, communications, or related field
• 5+ years of experience in digital marketing
• Proven track record of successful digital marketing campaigns
• Experience with website optimization and analytics
• Knowledge of SEO/SEM best practices
• Experience with email marketing platforms
• Knowledge of social media platforms and strategies
Job Knowledge
• Knowledge of digital marketing trends and best practices
• Knowledge of website optimization and analytics
• Knowledge of SEO/SEM best practices
• Knowledge of email marketing platforms
• Knowledge of social media platforms and strategies
• Knowledge of budgeting and performance tracking
Job Experience
• 5+ years of experience in digital marketing
• Proven track record of successful digital marketing campaigns
• Experience with website optimization and analytics
• Experience with SEO/SEM best practices
• Experience with email marketing platforms
• Experience with social media platforms and strategies
Job Responsibilities
• Develop and execute digital marketing strategies to drive customer acquisition, engagement, and retention
• Lead the development of digital marketing campaigns, including website, SEO/SEM, email, social media, and other digital channels
• Develop and manage budgets, track and analyze performance, and provide regular reporting to senior management
• Monitor and analyze digital marketing performance and adjust strategies as needed
• Stay up-to-date on digital marketing trends and best practices
• Collaborate with other departments to ensure successful execution of digital marketing campaigns