Winery Dtc Data Lead

Position Description:

VinConnect works with 70+ of the world's best-known international wineries helping them to sell direct to consumers in the US. Founded in 2011, VinConnect has rapidly grown by providing exceptional marketing and logistics services to wineries and their most passionate US customers. We are looking for a part-time person to assume responsibility for working with our winery partners to grow their mailing lists through data gathering via hospitality, social media, events, and other marketing efforts, which have had only modest focus in the recent past.

We envision this as a part-time position, ~10 hours per week. Ideally the candidate will reside in a major wine region in Europe, and have the ability to travel 2 to 3 days every other month for in-person winery visits to work directly with our winery's hospitality and social media teams to help them adopt best practices for list-building.

Main areas of responsibility:

1) Work with our winery partners to coordinate their consumer data gathering across various channels to build their US mailing lists by harvesting existing data and implementing new data

gathering tools and processes via:

Hospitality (QR code, signup sheet, business card, iPad app)

Website/Newsletter (online signup using appropriate fields, existing data)

Social media (repost winery content, get them to post encouraging followers to join the list)

Consumer events (QR codes, signup sheets, schedules)

2) Coordinate VinConnect's social media activities to amplify our winery partners' messages across various platforms (and get them to promote their lists to their audience).

Attributes of the ideal candidate:

Understanding of US direct-to-consumer wine marketing and sales

Knowledge of and experience in winery marketing and hospitality

Ability to work independently, with frequent and straightforward communication

Complete fluency in English, likely US-educated or previously employed

Strong wine social media experience/expertise

Conversational in French, Italian and/or Spanish

Living in a major wine region in Europe

If you want to have relationships with dozens of the world's top international wineries, and help them build stronger relationships with their most passionate consumers in the U.S., we would love to speak with you! Please forward a cover letter and CV to the coordinates listed below.