Web Content Creator Jobs

Role Summary

Web Content Creators handle the production of landing pages, articles, and other web content to tell the stories of our client and ensure the integrity of the content before it is published to the public. Bringing together written content from authors and editors throughout our client’s organization along with their photos, videos, and other media to publish high-quality, formatted and stunning digital content that engages readers and users of all ages.

Web Content Creators must be skilled writers and editors, with a strong grasp of grammar, style, and on-brand writing.

Web Content Creators use the WordPress content management system and the WordPress Gutenberg block editor to bring digital stories to life.

The position also plays a primary role in ensuring that the quality of the experience meets expectations established by the design system, the Content Management System, and other systems established to deliver content.

Responsibilities

• Become familiar and comfortable with optimizing all content for search engines including researching and setting keywords, adding the meta description, choosing categories, and tags; configuring open graph settings for social media channels; and drafting accompanying social media updates for publication to Facebook, Twitter, and other social media outlets
• Ensuring high attention to detail to meet content accessibility for users
• Utilize design system and CMS content production tooling to help the client tell its stories online and work with stakeholders to ensure the best version of each story is laid out well
• Monitors and reports on content performance
• Ensuring formatting errors are addressed prior to publishing
• Provide advice and recommendations based on the received content that improves and/or makes use of the best design practices established by the design system
• Defines and monitors KPIs for content for reporting
• Create consistent, high-quality, topical content that keeps users coming back, encouraging them to choose our client’s site over others
• Reports performance metrics over all for content on a weekly and monthly basis
• Participate in training sessions regarding feature additions, improvements and other best practice changes
• Reviews visitor analytics daily
• Produce a wide variety of content types using written content from Google Docs/MS Word/other formats, migrating content into the WordPress Content Management System (CMS); sourcing suitable multimedia to accompany written content
• Use all elements to produce and develop pages, articles and other stories that deliver on the promises of the design system
• Reviews content analytics daily
• Make media (image, video) recommendations to content creators to help create better content overall
• Understand the best place and best look and feel for content given the related content created on any given topic
• Enforces content quality control standards over content, multimedia, content best practices and SEO guidelines
• Optimizing content, images and other elements for search engines to encourage discoverability
• Understand the best format for content given the available content for this topic
• Partner with content section editors to aggregate and organize duplicate content across various existing site
• Working with content owners to determine solutions as needed
• Become an expert in our client’s design system and use its modules, templates, foundations and more to create layouts that compliment content delivery and tell the stories in an impactful way

Requirements

Minimum of 2 years of relevant experience, ideally in a studio or agency environment

• Familiarity with Web content publishing using a WordPress Content Management System (CMS)
• Experience with industry standard project management and time tracking tools
• Ability to research and find things on existing client web pages relevant to the content being created
• Strong copywriting and editing skills
• Attention to detail, ability to check and recheck work to ensure everything is correct
• Ability to use Microsoft Office Suite and Google Docs.

Nice to haves

• Understanding and experience with Google Analytics
• Understanding of and experience with Search Engine Optimization concepts and techniques
• Familiarity with block-based content building using the Gutenberg editor in WordPress
• Working knowledge of HTML
• Basic level of photo and/or video editing skills
• Understanding of Web accessibility standards and practices
• Basic design experience for web content and meeting brand best practices

About Lone Rock Point

Lone Rock Point is a boutique consultancy that delivers bespoke technology solutions to outcome-focused, forward-thinking organizations. We develop creative and agile knowledge acquisition/management/sharing strategies that allow our clients to maximize their potential in a world of constant digital transformation

Our mission is to improve the world by improving the processes by which knowledge is shared. We work toward this by relentlessly exploring the frontier of digital transformation to bring back innovative solutions and strategies for our clients. We are dedicated to delivering value through customized, evidence-driven, and creative collaborations no matter where our clients or digital world may take us.

Lone Rock Point is a distributed, fully remote company with team members across the U.S.

Benefits

Our comprehensive benefits include

• Paid time off
• Medical/Dental/Vision Insurance
• Equipment budget
• Wellness benefits
• 401K with company match
• Professional development reimbursement