Vice President Marketing Jobs

Position Overview:

Are you passionate about growth marketing, B2B technology, and SaaS? We are looking for a super bright, energetic marketing leader that sits on our management team, who wants to be a major contributor to changing the event and entertainment industry. We are looking for someone who loves a good challenge, has strong organization skills, loves the art and metricdriven science of marketing, and knows how to use digital marketing strategies to get new clients in the door. The VP Marketing will own marketing, with core responsibilities focused on design, execution, measurement, and refining marketing strategies that drive growth, brand awareness and lead generation for LASSO.

Position Responsibilities:

• Responsible for marketing a multi- product platform in a vertical SaaS environment (10 products)

• Design and implement successful marketing campaigns that drive brand awareness and educate potential clients on the LASSO value proposition.

• Execute and refine best practice inbound lead generation programs.

• Leverage content marketing efforts and in-house category knowledge to drive engagement.

• Responsible for social media strategy and tactics including Twitter, Facebook, LinkedIn and blogs

• Take ownership of the LASSO website, updating content and maintaining alignment with the company’s branding; manage corresponding SEM & SEO activity

• Develops and supports strategic campaigns with a focus on lead generation programs using PPC, SEO, web, and video content to drive qualified leads, build brand awareness, and increase remarketing audience for lead generation

• Stays on top of emerging marketing trends and generates ideas to build brand awareness and lead generation.

• Assists in set-up of digital campaigns and ensures launches run smoothly; understands and uses analytics tools for campaign tracking.

• Conducts meetings with internal stakeholders to determine need for digital marketing support and provides guidance, execution, and results

• Effectively communicate corporate information to Executives and the Market such as product sheets, branded materials, press releases, etc.

• Provide written quarterly updates to investors