Sr. Marketing Data Analyst

At Benchworks, our team is built with purpose. We look for individuals who are motivated, passionate, and confident to work in an entrepreneurial environment. Our goal is to provide a space where you can collaborate with a wide variety of individuals while being offered opportunities to do great things for patients, their loved ones, and their healthcare professionals.
As a Sr. Analyst, you deliver data-driven strategic marketing insights to our clients, and maintain a laser-like focus on understanding the impact of marketing initiatives on improving the customer experience and driving business results. You work closely with our clients and colleagues across other disciplines within the agency. You are a Google Analytics master, a Tableau aficionado, and never met an Excel document you didn’t love.
Your passion for data and analytics comes through in your client delivery and presentation. You keep tabs on the pulse of what’s happening in the industry and share your joy and knowledge with the team and the client.
As an ideal candidate, you are customer focused, endlessly curious, and unafraid to take on new challenges.
Responsibilities

• Manage, configure, and use Google Analytics and data visualization platforms (Google DataStudio/Looker, Tableau, etc.) to derive actionable insights for our clients’ business
• Identify new ideas and opportunities for analytic projects
• Strong storytelling and communication skills – see and share the story behind the data
• Work with account teams to translate client requests into analytic work plans
• Understand the client’s business, marketing initiatives, and customer experience goals in order to develop analytics methodologies for answering key business questions
• Serves as an evangelist for data-driven decision making, accountability, and a commitment to continuous optimization
• Present client deliverables in an articulate and easy-to-understand style with a clear storyline that addresses client business needs
• Create measurement strategies and learning agendas with input from internal teams
• Perform basic statistical analysis, such as calculating statistical significance, distributions, etc.
• Effectively communicate complex ideas to primary client contacts, both verbally and in writing
• Perform data analyses including advertising performance analysis, website analytics, customer level data and segmentation, survey design and analysis, ROI modeling, lifetime value analysis, cross channel analysis, media mix analysis

Requirements

• Proven success in contributing to a team-oriented environment
• Strong organizational skills and attention to detail
• Full knowledge of Microsoft Excel and/or Google Sheets and its applications is a must
• Minimum (3) years of design or development experience with major data visualization platforms (ex., Google DataStudio/Looker, Tableau, etc.) to include dashboards, executive briefings, and/or front end visualizations
• Proven ability to work creatively and analytically in a problem-solving environment
• Experience cleansing, manipulating, and transforming data
• Bachelor’s degree, MBA or Master’s degree in quantitative studies (or equivalent work experience)
• Minimum 3 years’ experience working with Google Analytics; experience with other web analytics tools is a plus
• 5+ years in analytics and/or marketing analytics; preferably in healthcare marketing or similar vertical

Experience in the any or multiple areas below would be a plus:

• Prior experience with statistical software packages (e.g. SAS/SPSS)
• Advertising (both online and offline)
• Management/strategy consulting
• Prior experience with Google Tag Manager
• Experience working with transaction-level data
• Marketing channel integration/media integration
• Brand building/positioning/tracking