Sr Marketing Analyst: Paid Social & Display

Description

At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.

We invite you to join Gingham Nation, where we invest in our associates through competitive compensation, benefits, and development opportunities, so they can continue to be their best at work, at home, and in their communities.

Summary

The Senior Analyst, Paid Social/Display role is responsible for developing brand-elevating and customer-relevant marketing strategies to enhance the digital return on investment, increase traffic and grow customership. This individual is tasked with driving innovation and efficiency via paid social and display advertising.

Responsibilities

• Handle budget projections, planning, forecasts and invoice management
• Be accountable for a team & agency responsible for strategy and day to day management of paid social & display.
• Be a liaison between brand teams and our agency teams to meet both short and long term objectives.
• Triangulate and translate business objectives into tangible prioritized channel recommendations and provide insight and analysis back to the business (on a weekly, monthly, quarterly cadence) on what’s working and what we should change moving forward.
• Apply paid social/display to increase sales & drive customer mix for the brand.
• Partner with team on test/learn agenda by staying current on industry trends and bring forth new/innovative ways to propel the business forward all while keeping teams abreast of strategic implications from changes we make.
• Collaborate effectively with cross-functional teams including analytics and finance partners to strategize, read and react to drive the business.

Qualifications & Experience

• Deep familiarity with the digital environment/media buying process and possess 4+ years of performance media experience including deep knowledge around social & display platforms (including analytics platforms)
• Teammate with the ability to navigate an organization, influence partners and build consensus with internal and external partners
• 3-5 years of experience in Marketing, Advertising or similar field
• Innovative mentality with intellectual curiosity
• Advanced Excel and Powerpoint skills
• Strong written and verbal communication skills, especially when explaining complex topics
• Strong analytical skills, ability to take big data and derive takeaways/actionable insights
• Track record of success in providing analysis, strategic direction, and specific business recommendations to senior management on critical decisions
• Retail experience highly desirable

Bath & Body works is proud to offer a competitive, performance-based compensation and benefits package to our eligible associates. Benefits include a merchandise discount, a no cost mental health and well-being program, health coverage with a variety of plans to choose from, and flexible and affordable saving programs. We also offer flexible scheduling and opportunities for paid time off. Visit bbwbenefits.com for details.

View Benefits Information

Qualifications

Qualifications & Experience

• Deep familiarity with the digital environment/media buying process and possess 4+ years of performance media experience including deep knowledge around social & display platforms (including analytics platforms)
• Innovative mentality with intellectual curiosity
• Retail experience highly desirable
• Strong written and verbal communication skills, especially when explaining complex topics
• 3-5 years of experience in Marketing, Advertising or similar field
• Track record of success in providing analysis, strategic direction, and specific business recommendations to senior management on critical decisions
• Teammate with the ability to navigate an organization, influence partners and build consensus with internal and external partners
• Advanced Excel and Powerpoint skills
• Strong analytical skills, ability to take big data and derive takeaways/actionable insights

Education

• Bachelor’s Degree in Marketing or related field

Core Competencies

• Strive to Achieve Operational Excellence
• Deliver Business Results
• Lead with Curiosity & Humility
• Build High Performing Teams for Today & Tomorrow
• Observe, Engage & Connect
• Influence & Inspire with Vision & Purpose

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.

We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.

Category: Marketing