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Description
- Serves as the “social quarterback” across social efforts within Empower and across multiple client internal teams and external agency partners. Able to speak to all aspects of social from Partnerships, Placements, Ad Units, Testing Road Maps, Pixels, Measurement, etc. with support of other subject matter experts.
- Maintains regular contact with key client leaders
- Travel between 10-20% based on client assignments
- Can effectively build social media plans with all social platforms
- Experience with pulling reporting metrics and providing topline observations and campaign implications to internal teams and clients
- Actively participates in Empower’s platforms, including creating case studies and authoring POVs and thought leadership pieces for the website
- Is active in new business efforts for the agency, both in supporting and lead presentation roles related to new business outreach, response to RFPs, and presentations
- Regularly consults with internal client teams to improve their knowledge and confidence in the Social Media space
- 5-7+ years social media strategy/planning/buying experience
- Innate curiosity and passion for technology
- Proficient with Microsoft Office, particularly Excel and PowerPoint
- Robust measurement, reporting and insight development background
- High degree of initiative
- Serial collaborator
- Exceptional experience with all social platforms and deep experience with Facebook/Instagram
- Strong communication and presentation skills
- Equal willingness to learn and to teach
- Experience integrating with other expertise areas, specifically digital, creative, and influencer
- Retail or CPG experience
- Experience developing an organic social strategy
- Experience working within an agency setting managing multiple clients
- Current or past experience in creating and overseeing the successful implementation of tracking pixels
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