Sr. Manager, Research And Insights (Us)

The Senior Manager, Research & Insights will play an integral role in Asurion’s implementation of a consumer-focused strategy designed to answer business questions and identify opportunities. The role will be responsible for leading projects that provide data-driven insights to enable consumer understanding that guides innovation and strategy across the organization for a designated category. He/She will manage internal and external partners to execute research that uncovers consumers needs and gaps and generate meaningful insights which complete our consumer narratives. The Senior Manager will partner closely with Product Marketing and other key functions within Marketing and throughout the broader organization and also be comfortable representing consumer insights to Asurion’s business partners.

The Senior Manager will play a critical role in influencing leadership to incorporate the insights into business and action planning across our product/service portfolio. The best candidate for the role will uniquely be able to spearhead consumer research projects to inform marketing strategy and product and experience innovation while connecting the dots with internal resources.

Essential Duties & Responsibilities:

• Insights Development: Translate research findings into clear and actionable recommendations through compelling analysis, storytelling, and presentations to different cross-functional teams and leadership
• Analytical: Experience managing complex data sets and applying appropriate descriptive and predictive statistical analyses. Experience using advanced quantitative data analysis tools is preferred. 
• Synthesize: Develop written and verbal syntheses and analyses using internal (e.g., consumer, competitive, market, CX, segmentation, and social) and syndicated sources to provide fact-based points of view on key business and strategic priorities
• Research Project Management: Independently manage all aspects of research projects for a designated category: developing the learning plan, recommending methodologies; identifying suppliers; managing design and scope of research; triangulating with other data sources; presenting to internal stakeholders
• Collaborate: effectively partner and play a lead role when appropriate with cross-functional teams, experience using research to support business development, client management, and new product development initiatives
• Supplier Management: Identify, onboard, and manage research suppliers to maximize value and complete projects within time and budget
• Influence: Work with product marketing peers to recommend compelling go to market strategies, using consumer insights to develop meaningfully differentiated product positioning and messaging for target audiences
• Plan: Examine existing data to generate hypotheses and plans for high-impact, pro-actively commissioned research. Proactively suggest research initiatives that benefit a wide set of internal stakeholders to help close knowledge gaps and uncover previously unknown or under-appreciated consumer needs

Key Behaviors:

• Relationship-builder: Team oriented, collaborative, and a passionate consumer advocate who articulates her/his perspective while maintaining flexibility to incorporate others point of views
• Storyteller: Experience with communicating key insights in a simple and compelling way to influence action
• Consumer-obsessed: A naturally curious mind with a passion for identifying customer needs and helping to inform the creation of best-in-class solutions to meet real consumer needs. You demonstrate curiosity to distinguish the insights that matter most
• Data-driven and innovative: Embrace continuous improvement utilizing diverse research approaches, exploring methodologies and analytics processes
• Consultative: Provide cross-functional teams with consumer insight leadership, acting as knowledge consultant on consumer-related issues and opportunities, putting forth a point of view that demonstrates thought leadership
• Strategic: Must be a strategic thinker, with an eye on big picture research and implications

Qualifications and Attributes:

• Education: B.S. in marketing, business administration, psychology, social sciences, or a related discipline; graduate degree preferred
• Experience: Advanced Excel skills required, PowerPoint proficiency, extensive experience using cross-tab software, competent with specialized survey platforms, skilled at managing complex data sets and applying appropriate descriptive and predictive statistical analyses. Practiced experience with Python, R, SPSS, Sawtooth, and/or SAS is preferred. 
• Consumer insights: 7+ years of professional experience in consumer insights / marketing research roles leveraging innovative quantitative and qualitative research methodologies to inform product marketing (e.g., A&U, innovation, concept testing, product development, segmentation, consumer journey, etc.).