Sr Communication Strategist Jobs

Are you the master builder who can help us plan exciting coordinated communications experiences using everything LEGO has to play with?
LEGO is looking for an experience strategist who knows their owned from their earned, who dreams in consumer journeys, who gets as passionate about a communications planning process as they do about big adventurous brave ideas.
The LEGO Agency is responsible for crafting and building coordinated comms experiences across all touchpoints owned, earned, shared and paid, and we’re looking for someone to join the team who will build the most engaging and effective processes for kids, adults and brands.

Core Responsibilities

• Build measurable campaign KPI’s, helping to enhance creative efficiency and improve sell rate of innovative ideas.
• Support your colleagues to refine their thinking, and establish relationships across LEGO to build engaging experiences.
• Develop strong insights based on deep understanding of consumer and shopper needs as well as channels and behaviors.
• Help to craft and develop our planning processes and collaboration across agency, marketing and channel teams.
• Build and define multi-channel communications plans combining owned, earned, paid and shared media.
• Apply your understanding of how brands grow, and how effective comms build impact and get results.
• Strong storytelling, persuasive pitching and partner engagement to get teams excited and onboard with your thinking.
• Use data and research to advise your approach, whilst being open to creative innovation and exploration.
• Interested and curious about the world, challenges our view, and brings new perspectives to how we work.
• Combine creativity and efficiency through strong understanding of audiences, touchpoints and media thinking.
• Bring big ideas to life across our ecosystem in both campaign periods and across the year, through clear, compelling and connected user journeys across multiple touchpoints.
• Partner closely with Strategy and creative leads to ensure our creative ideas make most effective use of a coordinated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technology.

Do you have the determination?

• Experience of working with channels/ media owners to develop creative and executional thinking.
• Shown experience as a storyteller and communicator; must have past examples of thought leadership.
• Desire to stay close to projects throughout their life-cycle to maintaining strategic and creative excellence.
• Ability to inform, move with, and stay ahead of consumer behaviors, technology platforms, and cultural shifts.
• A consistent track record of implementing comprehensive communications planning strategies across channels that brings ideas to life.
• Excellent interpersonal skills – written, verbal, and emotional to be a critical member of our team.
• Proven ability in a brand communications planning or strategy role, responsible for channel and campaign planning, and communication architecture.
• Experience of using data-driven planning tools, audience insight (qual and quant) and effective data to build plans, and working within a defined planning processes.
• Passion for crafting communication work that has an impact, that matters and that’s memorable.

Join the global LEGO® team
We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
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