Social Media Strategist & Content Creator

Drive growth through innovative social media and content.
About Motto
Motto® is a strategic branding agency that powers the world’s most innovative companies to champion big ideas and leap to what’s next.
THE ROLE
Motto® believes in pushing boundaries and redefining limits. Our mission is to constantly innovate and inspire our audience through groundbreaking ideas, while maintaining a deep connection with our core values and company culture. To propel this vision forward, we are on the lookout for a remarkable Social Media & Content Strategist. If you thrive on creativity, can ideate and execute smart ideas, and know how to grow an engaged audience, we’d love to meet you.
In this role, you will be responsible for both managing our brand's social media presence and creating engaging content for our platforms. You will play a critical role in refining and pushing our brand message, including but not limited to LinkedIn, Instagram, YouTube, and Threads. You'll be entrusted with the daily management of these platforms, generating engaging and audience-centric content, and effectively communicating our vision and culture. You'll collaborate closely with our in-house creative and motion teams to craft innovative content and strategize its distribution.
Who You Are

• You can point to work you've done on social and clearly prove why you're the person for this role. This is a non-negotiable!
• You have excellent and creative communications skills, you revel in accuracy and are a diligent proofreader.
• You keep your cool in times of stress, and enjoy a fast pace.
• You self identify as happy, hungry, humble and hard-working.
• You avoid gossip in the workplace and think of yourself as a positive-minded person.
• You have a grown significant audiences on Instagram and LinkedIn.
• You are a team player, collaborative, and if something comes up where the team needs an extra set of hands, you'll happily jump in.
• You are values-driven, self-governing, and a self-starter who isn't afraid to jump in.
• You know branding and can write about branding, vision, culture, leadership.

Responsibilities

• Create a detailed editorial calendar for content posting across platforms.
• Develop, implement, and manage our social media strategy to align with business goals.

Write engaging, shareable content accompanied by on-brand visuals (crafted with our creative team).

• Leverage trends and analytics tools to drive content strategy and audience growth.
• Review analytics and create weekly reports on key metrics.
• Monitor user interactions and respond to social media messages, inquiries, and comments.
• Curate content from our thought leadership, including awards, recognition, Fast Company Articles and blog articles. This includes audio/video content (keynotes, interviews, podcasts) into snackable clips.
• Host a bi-weekly Q&A session with our founders or team.
• Write compelling captions, create engaging concepts, and post and oversee daily content across all our social media platforms.
• Work closely with our creative and motion team to generate innovative content ideas and ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Post 5-6x a week, cross platform through Buffer (or direct posting) across LinkedIn and IG (stories also).

APPLICATION TIPS

• Link us to social channels you've built.
• Tell us if you have branding, leadership or culture expertise.
• Point us to captions and content you've led or created.
• Demonstrate you understand Motto's current social strategy.
• Be specific. Show us metrics, data, and before/after results.

TERMS

• Preferred UK/EST/CST time zone.
• Must have experience working remote and in a global team.
• We are open to a contract 30/hr per week or FT salary.

A FEW PERKS

• Paid birthday off.
• Work from anywhere.
• Educational/training perks.
• Paid holidays.

FT SALARY
$50,000-$60,000
We actively encourage everybody to bring their full selves to work. Join our team and feel welcome regardless of background, gender identity, sexual orientation, religious beliefs, age, or other experiences.