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Social Media Specialist Jobs

Company

Robert Half

Address Minnesota, United States
Employment type CONTRACTOR
Salary
Category Hospitals and Health Care
Expires 2023-07-16
Posted at 11 months ago
Job Description


• Partner with Social Media Manager and Strategists to write, edit, submit social posts for Regulatory, Clinical and Legal approval, and schedule content to applicable social channel (i.e., Twitter, Facebook, LinkedIn, YouTube and Instagram)

• Monitor and manage the business specific community conversations and manage inappropriate or off-label references and route complaints and requests through proper pathways (if applicable)

• Manages social listening and measurement program, converting social media buzz into clear and actionable market insights

• Evaluate and assess key opinion leaders (KOLS) and competitor's social media presence and recommendations to enhance the social presence

• Manage and measure social media programs for Boston Scientific (paid and organic)

• Manage and deliver monthly and quarterly social media reports with actionable recommendations

• Collaborate with Regulatory, Clinical and Legal for all required approvals. Collaborate with Social Media Manager and Global Digital Marketing colleagues to ensure social media programs align with broader brand and social media requirements.

• Develop (over time) a subject matter expertise about relevant topics, potential content and KOLs (key opinion leaders)


Experience:

• 3+ years in social media

• Background working in a highly regulated i

• Experience with social scheduling and social listening tools

Base understanding of Google Analytics preferred