Social Media Marketing Manager

The right professional will be responsible for leading social channel strategy and execution, including the oversight of digital engagement across all social platforms, including but not limited to Facebook, YouTube, Twitter, LinkedIn, Instagram, Yelp, Glassdoor, etc. This position requires someone who is comfortable working independently but values a good brainstorming session and thinking outside of the box. The role is responsible for overseeing the company's online reputation through proactive online community management, social storytelling and content creation, and works with the Director of Corporate Communications & PR to manage reactive responses to enterprise-level reputational concerns. The position provides expert guidance on social media strategy and best practice as platforms and social engagement evolve, as well as helps empower positive associate and customer social engagement.

Job Title: Social Media Marketing Manager

Location: Hybrid/Portland, OR

RESPONSIBILITIES:

• Responsible for social content and engagement strategy to support overall brand awareness and to elevate the company’s reputation through positive engagement around its vision, people and contribution to the success of associates, customers, and communities.
• Demonstrate compliance with all bank regulations that apply to your position and keep up to date on regulation changes.
• Advise on social media strategy best practices, develop and report against KPIs, generate user engagement and social reputation reports, conduct social media competitive audits, and implement tactical frameworks with primary responsibility for advocacy, design, development and management of comprehensive social media strategy.
• Partner with the Director of Corporate Communications & PR and Director of Content & Communications to determine and manage a social reputation engagement strategy in support of business goals and apply recommendations that may influence the evolution of all content and channel strategies.
• Direct creative agencies, third-party vendors and other suppliers, maximizing outside skills and resources while minimizing financial outlays to bring insight and expertise to projects and plans.
• Maintain social content governance, including creation and maintenance of editorial calendars, style guides, messaging, taxonomies, metadata frameworks and content migration plans.
• Responsible for leading social media engagement initiatives, including but not limited to: Creating, curating, and managing all published social content; Collaborating with other team members to create original content for posting on channel; Sourcing and curating outbound content in alignment with strategy; Advising customer engagement team on responses, as appropriate; Providing company’s POV on relevant and timely topics and trends; Building and nurturing relationships with community members.

REQUIRED

• Extensive messaging, writing and editing skills, and the ability to leverage multiple channels to land meaningful narratives, in environments that support brand and experience expression beyond the written word into images, experiences, and interactions.
• Advanced knowledge and understanding of social media platforms (Facebook, YouTube, Twitter, LinkedIn, Pinterest, Google+, Instagram, Snapchat, etc.) and how each platform can be deployed for different use cases.
• 7-10 years of relevant professional experience in the digital marketing industry with a clear understanding of the relationships between various marketing channels (both online and offline). Required.
• 4-7 years in a social media leadership role responsible for the creation and implementation of social media strategy across an organization. Required
• Bachelor's Degree in business, marketing, or a related field