Social Media Content Creator

JOB SUMMARY

We are seeking a talented and innovative Photographer/Videographer who can contribute to our team's evolution across various social media platforms. From collaborating with our Brand/Creative team on campaigns, to creating engaging short-form videos and capturing compelling visuals on-site at Orangetheory studios; we need someone with a diverse skill set to create captivating content across different media formats. If you have the expertise, versatility and drive to consistently deliver exceptional visuals, we want you to join our team.

JOB RESPONSIBILITIES

• Maintain an efficient and organized asset management and editing workflow for all projects
• Collaborate with Associate Director, Social Media on content strategy, planning and execution
• Regularly provide a creative POV on a range of social topics, as needed
• Develop, oversee and manage creator network
• Monitor trends in social media channels to inform content creation
• Produce weekly and monthly content insights and reports to track KPI (key performance indicators) goals
• Take projects from ideation to completion, including preparation of files for presenting and posting
• Produce, photograph and film social content for brand and network channels
• Leverage social media tools (when applicable) to inform/inspire optimal social content and engagement strategies
• Leverage brand social performance data/reporting to drive continuous optimization
• Look for opportunities to proactively engage with relevant industry influencers, events and trending topics on social media
• Provide thought leadership, strategic guidance, proactive key learnings and industry best practices for social content creation
• Co-develop brand social voice and visual style in collaboration with Brand/Creative teams

REQUIRED QUALIFICATIONS / EXPERIENCE

• Strong digital photography/videography, lighting and compositional skills
• Fluent across a variety of social channels as an active and passionate participant, including but not limited to Instagram (Reels, Stories, In-Feed), TikTok, Snapchat, YouTube (Main and Shorts), Twitter, LinkedIn, Facebook
• Expert knowledge of Photoshop, Lightroom, Premier and Mac OS
• Confident in ability to capture video and photos in high-stakes moments on both iPhone and professional camera (DSLR / Mirrorless); ability to get all the right shots to tell a visual story
• Expert at video editing and GIF creation, including the ability to handle basic sound design or audio edits; light motion graphics or animation skills are a plus
• 5-7 years of experience producing content for social media channels (lifestyle brands and/or agency experience a plus)
• Bonus: Fitness and/or franchise experience
• Proven success creating high-performing social content across a variety of platforms

COMPETENCIES

• Ability to take creative direction
• Ability to manage workload across multiple priorities
• Excellent interpersonal skills and ability to strategically connect with key stakeholders including coaches, franchisees and production crews to achieve the results needed for success
• Proficient in day-to-day agency software suites (Microsoft, Google)
• Entrepreneurial in nature
• Strong attention to detail and exceptional organizational skills
• Ability to think and act creatively
• Proficient writing and communication skills
• Cultural curiosity, as well as an awareness of popular social/design trends

TRAVEL REQUIREMENTS

Travel is required and may consist of up to 20% of each month

DIVERSITY, EQUITY, AND INCLUSION STATEMENT

Orangetheory is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Orangetheory brand. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT

Orangetheory Fitness provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.