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Seo Specialist Ii Jobs

Company

Discount Tire
Address , Phoenix, 85050, Az
Employment type FULL_TIME
Salary
Expires 2023-07-20
Posted at 1 year ago
Job Description
Overview:
Here at Discount Tire, we celebrate the spirit of our people with extraordinary pride and enthusiasm. Our business has been growing for more than 60 years and now is the best time in our history to join us. We are opening more locations every year and we are always looking for qualified individuals to join us in our growth. We are a company that promotes from within, both in our retail and corporate operations.

Under general supervision, the SEM/SEO Specialist II executes the tactical implementation of the search engine marketing (SEM) and search engine optimization (SEO) strategy. Analyzes trends in SEM / SEO, researches and studies emerging SEM / SEO tools and methods and recommends tools and methods to be used.

Responsibilities
  • Stays current on the latest industry technologies, trends and strategies
  • Researches and executes strategies for content development in coordination with marketing goals, general and keyword specific
  • Implements link building campaigns
  • Researches and analyzes SEM spend in coordination with elements and structure of paid search accounts, websites and web pages; implements recommended changes and additions
  • Tracks impact of SEM / SEO, advertising copy and content initiatives; creates and delivers recurring progress reports
  • Executes SEM / SEO programs, including, but not limited to, opportunity analysis, campaign planning, audits and management
  • Provides tactical SEM / SEO recommendations for new product launches, website updates and category expansions
  • Researches off-site link opportunities that build visibility, relevance, popularity, traffic and engagement
  • Performs on-going keyword discovery, expansion and optimization
  • Completes work in a timely and accurate manner while providing exceptional customer service
  • Other duties as assigned
  • Develops projects to test new ideas, methods and estimated sales impact
  • Assists employees, vendors and customers by answering questions related to SEM and SEO
  • Identifies growth opportunities within the Company's integrated marketing efforts; develops and collaborates on cross-channel initiatives
  • Monitors traffic, rankings, and other KPIs for Company and competitor sites; identifies changes and opportunities within the competitive landscape
  • Coaches SEM / SEO Specialist I
  • Administers search engine programs, including, but not limited to, XML sitemaps, shopping feeds and webmaster tools for purposes of diagnostic reporting on campaigns
Qualifications
  • Demonstrated understanding of website design, HTML/CSS, and WordPress is beneficial; SQL knowledge is a plus, as well as working knowledge of Adobe Creative Suite, including Photoshop, Illustrator and InDesign.
  • In addition, organizational and problem solving skills, a can-do attitude, and the ability to adjust to changing requirements are essential.
  • The ability to work within a team and serve as a trusted expert for assigned duties is necessary.
  • A proven track record of developing and managing SEM / SEO initiatives and delivering effective results is imperative.
  • Demonstrated ability to effectively communicate across all levels of the organization, present complex ideas concisely and clearly articulate ideas verbally and in writing is required.
  • Experience working with popular keyword tools, including, but not limited to, Google, WordTracker and Keyword Discovery is required.
  • Maintaining confidentiality, treating others with respect and upholding Company values are key attributes.
  • Demonstrated knowledge of SEM / SEO best practices, search engine algorithms and ranking strategies is crucial.
  • Proficiency with Microsoft office, including skills with Word, Excel and PowerPoint is necessary.
  • Strong data analytics and problem solving skills, as well as excellent attention to detail is necessary.
  • Demonstrated knowledge of SEM / SEO factors from a technical perspective, including, but not limited to, web strategies designed to maximize organic visits, rankings and overall hits is necessary.
  • Proven ability to work independently, multi-task, and manage multiple projects to meet various deadlines simultaneously is required.
  • Basic knowledge of sales and marketing techniques within an organization is beneficial.
  • This position requires a minimum of three years of SEM / SEO experience using the tools and techniques required for analyzing search engine marketing and optimization performance; corporate retail experience preferred.
Educational Requirements:
  • This position requires an Associate's Degree in business, marketing, communication, digital culture or a related field or equivalent work experience.
  • Additional college level public relations, marketing, or communication classes are beneficial. SEO certification such as Google Analytics Individual Qualification (GAIQ) certification is preferred.

Discount Tire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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