Senior Paid Media Strategist - Remote

Remote Position

The Senior Paid Media Strategist will be responsible for creating, planning, managing, and executing media/advertising plans and strategies across a variety of our agency’s clients

RESPONSIBILITIES:

• Be accountable for budget management, supervising budget implementation and giving recommendations of adjustments
• Conversion rate analysis and recommendations for landing pages and website conversion points
• Handle daily campaign management, including monitoring pacing/delivery, tracking optimizations, and escalating issues
• Report results and provide recommendations for optimization
• Plan, launch, and analyze Pay-Per-Click (PPC)Google/Bing campaigns and paid social campaigns including Facebook, Instagram, YouTube, Twitter, Pinterest, and LinkedIn across multiple programs
• Work with our media buying partners to launch programmatic media buys.
• Stay informed and current on Paid Digital Media trends, advances, changes to the competitive landscape, and keyword research
• Develop strategy, launch and optimize campaigns and serve as day-to-day contact for and foster relationships with internal team members and clients

EXPERIENCE AND REQUIREMENTS:

• Google AdWords Certification, Google Analytics Certification, and Facebook Blueprint certification is a plus
• Strong attention to detail
• Data oriented with strong analytical and problem-solving skills
• Minimum 4 years of work experience in PPC/SEM
• Strong Microsoft Office Excel skills
• Strong written and oral communication skills
• Knowledge of best practices for landing pages and A/B testing
• Experienced in using tools/platforms such as Google AdWords, SEMRush, SpyFu, Google Analytics, RavenTools, DataStudio
• Experienced in lead generation and performance marketing
• Must be comfortable and confident in front of clients
• A positive attitude and enthusiasm for learning is a must.