Senior Marketing Manager Jobs

Company Summary

An industry-leading data and analytics technology company is seeking to hire a Marketing Manager to drive performance.

This position will be responsible for developing and executing on digital marketing strategy, email marketing and automation, copywriting, and lead generation with an overall emphasis on measuring success.

You’ll have room to grow as a marketer and within the organization, working in a small but friendly, sometimes nerdy, highly-skilled, collaborative team.

Do you have a track record for thinking strategically, optimizing campaigns, and often take initiative to make an impact? We’d love to work with you!

Main Job Responsibilities:

EMAIL MARKETING

Own email marketing for various products and lead generation – from copywriting to email creation to campaign deployment. Must be familiar with targeting strategies and understand the big picture for email marketing to reach the right personas in our audience.

COPYWRITING

Do you know what makes compelling email content vs website copy? This position will leverage our bevvy of content to create compelling and engaging promotions for our offerings through email, social, digital, and at live events.

LEAD GENERATION

Take the reigns on leveraging industry-leading content to drive brand awareness and lead-gen campaigns. This position plays an integral role in reporting conversions and measuring success – if you enjoy thinking strategically about how to optimize content with campaigns, this role is for you.

Job Requirements:

• Top-notch critical thinking skills and attention to detail
• Knowledge of analytics and data industry a major plus
• HTML knowledge strongly preferred
• Able to deliver results while working autonomously and taking ownership of projects
• Be data-driven – uses analytics and data to formulate opinions and recommendations.
• Email automation experience with Marketo/HubSpot/Pardot, etc.
• Managed Google Analytics and conversion tracking reports
• Experience managing digital campaigns in Google Ads, LinkedIn, etc.
• Copywriting for various mediums (print, email, digital) – please include writing samples!