Senior Marketing Manager, Account And Segment – Licensed Stores (Remote)

Now Brewing – senior marketing manager, Account and Segment – Licensed Stores! #tobeapartner

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and its rich tradition, but that also brought a feeling of connection. We are known for developing and supporting partners who share this passion and are guided by their service to others.

As a Starbucks senior marketing manager, you will lead the development of marketing campaigns and strategies supporting Licensed Store growth segments and National Accounts as well as lead B2B marketing efforts supporting our Business Development teams achieve their growth and sales targets. You will collaborate with a broad group of cross functional partners and senior leaders to develop and execute marketing strategies, uniquely tailored to the numerous business environments in which we operate.  This is a great opportunity for an experienced, passionate, and innovative marketer to contribute to Starbucks success and deliver value for our world-class Licensee partners, and for our 6,600+ Licensed Stores.

As a senior marketing manager, Account and Segment - Licensed Stores, you will...

• Partner with a broad group of cross-functional partners to develop and execute comprehensive go-to-market plans, cross-channel communication strategies, generate new ideas, manage projects, and resolve issues. Foster and develop relationships to ensure project timelines are met and conflict is resolved or escalated in a timely fashion.
• Support the development and execution of multi-channel marketing strategies for key initiatives, like the launch of Mobile Order and Pay. Proactively identify new opportunities to drive engagement throughout the year.
• Support B2B marketing strategies in partnership with Business Development to support expansion of key programs, platforms, and new store growth.
• Develop and implement marketing research plans in partnership with Consumer Insights & Analytics to inform Go-To-Market strategies and creative briefs.
• Support the development of a licensee/franchise marketing investment and budget tracking model, partnering with Finance, Legal and Business development teams.
• Support marketing strategy and execution for Licensed Store segments and National Accounts inclusive of in-store, OOS and both Starbucks and licensee loyalty programs.
• Lead the development of written communications including leadership presentations, campaign recaps and marketing business cases for new programs or initiatives.

We'd Love To Hear From People With

• Ability to learn quickly and work autonomously to independently drive projects/initiatives.
• Project management skills: organized, extremely high attention to detail, able to manage multiple priorities and meet deadlines.
• Ability to build a level of trust and respect amongst peer group. Ability to navigate and influence laterally and cross functionally.
• Experience leading marketing plans across channels.
• Bachelor's degree or equivalent related work experience of four years US military experience in a related MOS/C.
• Ability to communicate clearly and concisely, both orally and in writing, with a diverse set of stakeholders, including leadership (internal and external).
• Ability to solve complex problems and take new perspective on existing solutions.
• 5 or more years of experience in a role supporting marketing, brand management or product management with a deep understanding of marketing trends, innovations, tools, and technologies.

From free coffee to competitive pay, Starbucks is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time partners. Benefits include 100% tuition coverage through our Starbucks College Achievement Plan, health coverage with a variety of plans to choose from, and stock & savings programs like our equity reward program, Bean Stock. What’s more, Starbucks offers flexible scheduling and opportunities for paid time off. Visit starbucksbenefits.com for details.

If you live in the greater Seattle area, we offer a flexible workplace that allows for hybrid work. Partners can work remotely up to two days per week.

The pay range for this position may be narrower than that displayed, depending on where the work is performed.

Join us and inspire with every cup. Apply today!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
We are committed to creating a diverse and welcoming workplace that includes partners with diverse backgrounds and experiences. We believe that enables us to better meet our mission and values while serving customers throughout our global communities. People of color, women, LGBTQIA+, veterans and persons with disabilities are encouraged to apply.
Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal state and local ordinances. Starbucks Corporation is committed to offering reasonable accommodations to job applicants with disabilities. If you need assistance or an accommodation due to a disability, please contact us at [email protected].