Senior Marketing Data Analyst

Senior Marketing Data Analyst
Location: Onsite in our Park City, Utah Headquarters office
Pay: $85,000 - $98,000 annually
Job Overview:
Backcountry is seeking a talented and experienced Senior Marketing Data Analyst to join our dynamic outdoor retail eCommerce company. As a Senior Marketing Data Analyst, you will play a crucial role in driving data-driven decision-making and improving the overall effectiveness of our marketing efforts. You will be responsible for owning reporting on a weekly and monthly basis, improving and automating the current workflow, and Looker dashboards to provide actionable insights to the marketing team. Additionally, you will collaborate closely with the Finance Team, Merchandising Team, and Performance Marketing Team to align business goals and communicate recent changes effectively.
Responsibilities:

• Implement complex data structures and models using Looker, creating interactive dashboards and visualizations that provide actionable insights for marketing and business decisions.
• Elevate and automate existing workflows and Looker dashboards to enhance reporting efficiency, accuracy, and scalability.
• Stay up-to-date with the latest trends and best practices in data analysis, marketing analytics, and eCommerce industry, and leverage this knowledge to drive continuous improvement.
• Collaborate closely with the Finance Team and Merchandising Team to align on business goals, KPIs, and strategies, ensuring marketing efforts are aligned with broader company objectives.
• Proactively pursue data quality, troubleshoot data validation issues, and see them through to resolution, ensuring the reliability of the data analysis.
• Work closely with the Performance Marketing Team, providing strategic insights based on data analysis to optimize campaigns and improve ROI.
• Lead and take ownership of reporting on a weekly and monthly basis, delivering comprehensive insights on marketing performance, customer behavior, and campaign effectiveness.
• Develop and maintain advanced data pipelines between Big Query and Looker, ensuring a seamless flow of data and maintaining data integrity.
• Optimize data collection processes and ensure data accuracy, providing crystal-clear visibility into the past, present, and future behaviors of our customers.

Qualifications:

• Bachelor's degree in Data Science, Statistics, Mathematics, Business Analytics, or a related field. Advanced degree preferred.
• Proven ability to collaborate with cross-functional teams and work effectively in a fast-paced, dynamic environment.
• Strong attention to detail and commitment to data accuracy and quality.
• Exceptional communication and presentation skills, with the ability to effectively convey complex ideas to technical and non-technical stakeholders.
• Proven track record and substantial experience as a Marketing Data Analyst or similar role, with a focus on eCommerce and digital marketing analytics.
• Proficiency in SQL, Python, or other relevant programming languages.
• Excellent analytical and problem-solving skills, with the ability to transform complex data into actionable insights.
• Strong proficiency in data analysis tools such as Looker, Google Analytics, Big Query, and other relevant analytics platforms.
• Extensive experience in building and maintaining complex data pipelines and ETL processes.
• Strong leadership skills and the ability to mentor and guide junior analysts.
• Deep understanding of marketing metrics, attribution models, and campaign performance measurement, with the ability to provide strategic recommendations.

About Backcountry
Our mission is to connect people to their passions. Our five online stores—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid parental leave, 401(k) matching, and Flexible Spending Accounts.
#corporate
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