Senior Director Marketing Jobs

Are you a classically trained CPG marketer looking to join an organisation with more autonomy, more ability to make your mark? but still with equity to grow your brands?

As Senior Marketing Director you will join a collaborative and entrepreneurial environment, have the support and autonomy to make strategic decisions and drive meaningful change. With an experienced team you will deliver on market leading brands and be a key member of the leadership team.

Senior Director Brand Marketing | $200k+

As a visionary Senior Director Brand Marketing, you will maximize the potential of your team, reporting directly to the SVP. Your key responsibilities will involve managing and growing a portfolio of brands, enhancing equity, and delivering impressive financial results.

Key Responsibilities:

• Shape the overall strategic plan for the brand in collaboration with the SVP.
• Lead brand and product marketing campaigns, crafting messaging strategies, driving creative development, and executing 360-degree activations.
• Foster team development by nurturing and growing talent across various functions and roles.
• Strategically analyze the brand's strengths, identify growth areas, and assess market trends and competitors.
• Oversee Brand and Marketing, including brand strategy, annual and seasonal planning, consumer insights, sponsorship, retail marketing, PR/communications, influencers, strategic partnerships, brand content, and social media.
• Manage P&L/budgets for Marketing, Creative, and Product Development aligned with business strategy and goals.
• Drive go-to-market innovation through the development of comprehensive plans, new product concepts, and accurate forecasting.
• Conduct competitive analysis, track industry trends, perform research, and maintain essential marketing reports.

Your Experience:

• Open to travel.
• 10+ years of Brand and Marketing experience - MUST be in CPG, ideally food.
• Exceptional leadership skills with the ability to influence at a senior level.
• BA or BS in business, marketing, or related field. MBA or other advanced degree highly desired.
• Excellent team player, adept at building strong relationships across marketing functions (PR, integrated marketing, creative) and collaborating with stakeholders across the organization (finance, eComm, retail, wholesale, legal, HR).
• Deep understanding of key and emerging digital and social media platforms.
• Thrives in a fast-paced, start-up environment, embracing rapid changes.
• Skilled team builder who develops and coaches team members, fostering high performance and engagement.

This is a remote opportunity but will require some travel to the head office in the Midwest.