Senior Digital Marketing Strategist - Remote

Zero Gravity Marketing (ZGM) is looking for a passionate, data-driven, and proactive Senior Digital Marketing Strategist to join their Strategy Team. This role will report directly to the Director of Strategy.

The Omnichannel Strategy Team drives the overarching strategy and execution of digital channels across our eCommerce and lead generation accounts. This resource will lead the SEO, PPC/Paid Social, Email/SMS, UX, and Social Media teams to develop full-funnel, multi-channel strategies and ensure client success. They will also be very data-driven, diving into both native and cross-channel reporting tools such as Google Analytics to inform pivots based on performances and insights.

Working alongside an Account Executive, the Sr. Digital Marketing Strategist will lead client calls and review any resulting executions as the last line before sending to the client. This resource must be able to dig into the data, find insights, and drive any resulting pivots across channels with relevant resources.

Responsibilities:

• Content & Creative
  • Provide direction and recommendations for visual content with channel best practices in mind
  • Share recommendations for cross-channel content rollout and distribution plans through digital channels
• Conversion Rate Optimization (CRO)
  • Interpret data from all sources to analyze the effectiveness of current strategies
  • Product/service merchandising recommendations for on-site pages
  • Provide data-backed website recommendations for landing pages, split testing, creative asset, and/or calls-to-action to optimize the customer journey and support conversion goals
• Provide direction and recommendations for visual content with channel best practices in mind
• Stays on top of industry trends within digital marketing and the consumer space
• Share recommendations for cross-channel content rollout and distribution plans through digital channels
• PPC:
  • Occasionally write ad copy
  • Pull together ad graphic direction
  • Dive into Facebook Ads Manager, AdWords, and Google Analytics to review ongoing performance and drive pivots
• Pull together ad graphic direction
• SEO:
  • Review ongoing performance and pull insights from SEO to PPC strategy
  • Assist with content topics and keyword recommendations
• Analyze on-site performance and make recommendations for website edits and optimizations to improve user experience across devices
• Define and refine target audiences
• UX:
  • Analyze on-site performance and make recommendations for website edits and optimizations to improve user experience across devices
  • Provide relevant edits to the site for individual promotional or product launch support
  • Provide clear wireframes of site edits and recommendations
• Provide data-backed website recommendations for landing pages, split testing, creative asset, and/or calls-to-action to optimize the customer journey and support conversion goals
• Provide clear wireframes of site edits and recommendations
• Interpret data from all sources to analyze the effectiveness of current strategies
• Dive into Facebook Ads Manager, AdWords, and Google Analytics to review ongoing performance and drive pivots
• Provide relevant edits to the site for individual promotional or product launch support
• Occasionally write ad copy
• Work with a strategist from relevant teams, the Sr. Digital Marketing Strategist may assist those teams by doing:
  • PPC:
    • Occasionally write ad copy
    • Pull together ad graphic direction
    • Dive into Facebook Ads Manager, AdWords, and Google Analytics to review ongoing performance and drive pivots
  • SEO:
    • Review ongoing performance and pull insights from SEO to PPC strategy
    • Assist with content topics and keyword recommendations
  • UX:
    • Analyze on-site performance and make recommendations for website edits and optimizations to improve user experience across devices
    • Provide relevant edits to the site for individual promotional or product launch support
    • Provide clear wireframes of site edits and recommendations
  • Conversion Rate Optimization (CRO)
    • Interpret data from all sources to analyze the effectiveness of current strategies
    • Product/service merchandising recommendations for on-site pages
    • Provide data-backed website recommendations for landing pages, split testing, creative asset, and/or calls-to-action to optimize the customer journey and support conversion goals
  • Content & Creative
    • Provide direction and recommendations for visual content with channel best practices in mind
    • Share recommendations for cross-channel content rollout and distribution plans through digital channels
• Leading & managing multi-channel campaigns across departments
• Assist with content topics and keyword recommendations
• Work with different departments to conduct audits and build multi-channel marketing plans
• Ideate and plan marketing and/or promotional calendars
• Product/service merchandising recommendations for on-site pages
• Review ongoing performance and pull insights from SEO to PPC strategy
• Work alongside our client team to further define holistic brand messaging and storytelling angles for consumer audiences to support marketing efforts

Requirements:

• 3+ years of direct executional experience in at least one of the following channels: PPC/Paid Social, Email, or SEO. Multi-channel experience is highly preferred.
• Demonstrable experience of creating multi-channel strategies (digital preferred)
• Strong project management, communication, and time management skills
• Not required, but experience with customer loyalty, referral or review platforms is considered a plus
• Expertise in customer segmentation and digital marketing
• Proven experience in launching integrated and impactful digital marketing campaigns with measured outcomes
• Excellent interpersonal and communication skills with the ability to collaborate and influence others
• Ability to multitask is crucial. Must be able to work with several different teams and with projects of varying priorities
• Strong analytical mindset and proven reporting experience
• Google Analytics Certification highly preferred

Why join Zero Gravity Marketing?

• Remote position
• DEI committee
• Educational Opportunities
• 401k with Employer contribution
• Summer Fridays!
• WFH stipend
• Competitive pay & time off policies
• Medical, Dental, & Vision benefits offered