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Senior Brand Specialist - Ge Profile
Company | GE Appliances, a Haier company |
Address | Louisville, KY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Manufacturing |
Expires | 2023-07-26 |
Posted at | 10 months ago |
The GEA Way
- Understand and own consumer positioning/brand message and develop creative briefs, partnering with digital, advertising and merchandising teams to execute consumer touch points.
- In close co-operation with Pricing, Marketing and Sales, support Brand team to develop pricing and distribution strategies in line with trade promotions across brands.
- Partner with GEProfile.com team and social team to execute plans that enhance the brand’s digital presence.
- Work with Displays and Shopper Marketing teams to execute great webroom and showroom experiences.
- Lead business analysis and reporting, staying on the pulse of day-to-day brand dynamics.
- Lead primary communication with field sales and salesforce.com.
- Partner with Insights team to develop consumer positioning, and regular brand tracking information to monitor brand performance.
- Support Brand Team in developing product, innovation, marketing, and business plans to achieve brand volume, profit and share objectives.
- Understand competitive dynamics; interfacing with merchandising managers, customer marketing team and sales to support strategic positioning of brand.
- Minimum of 5 years of Marketing or Commercial experience
- Strong interpersonal, communication and presentation skills
- Must be willing and able to travel to GEA sites, customers and agencies, as needed
- Demonstrated ability to prioritize, effectively manage multiple projects and execute critical tasks in a complex and continually changing environment
- Bachelor’s degree from an accredited university or college
- High level of self-motivation/initiative
- A collaborative team player with demonstrated ability to influence and partner effectively cross functionally
- Master’s in Business Administration from an accredited university or college
- Strong analytical skills with high attention to detail
- Appliances Field Sales experience
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