Remote - Manager, Marketing Automation

About Us:

Are you looking to kickstart your career? Maybe you’re rejoining the workforce or seeking a career change? Stericycle is hiring now! We, as an essential business, are on the front lines as supporting the healthcare industry during the COVID-19 pandemic. This means that, in addition to our generous benefits, our team members enjoy better job stability and opportunities for advancement. We’ve also updated our policies and training to ensure that all our team members can safely serve our customers. We protect what matters.

Position Purpose:

The Manager, Marketing Automation is responsible for planning, organizing, implementing, and evaluating effective marketing automation and lead management programs. This role will manage the Marketing department’s technology stack and system integrations, including platforms needed for demand generation, lead management, and lead nurturing. The role will also maintain the sales and marketing databases in Salesforce.com, partner in developing campaign strategies, and support marketing analytics.

This individual must have a strong ability to lead and interface with various teams including other Marketing teams, IT, Sales, and outside agencies to optimize marketing automation software to achieve the team’s goals. This position will drive Marketing tactics consistent with the company’s strategic goals with direction from the Director, Marketing Operations.

#LI-GS1

Key Job Activities:

• Prepare and deliver presentations to stakeholders and senior leadership regarding programs, campaigns and results.
• Ensure Stericycle’s websites and back-end Marketing-related lead flow systems are running smoothly and effectively. This includes the management of vendors and multiple systems interacting together.
• Manages Marketing Operations projects and initiatives focused on implementing and optimizing the MarTech (Marketing Technology) ecosystem
• Builds reports capturing key metrics using a variety of tools such as SQL, Alteryx, Tableau
• Manages the transition of Marketing Operations capabilities and the Marketing performance measurement framework and systems through Stericycle’s ERP roll-out
• Configures key elements of the Marketing software and related platforms including list segmentation and tracking, lead scoring logic, campaign logic/development, and reporting/analysis
• Acts as a lead for more junior members on the team
• Acts as SME for MarTech identifying areas for process improvement and optimization, where appropriate
• Owns ongoing maintenance and oversight of Marketing systems/integrations, including ensuring all Marketing-related campaign emails are prepared, deployed and delivered on time, creating content landing pages using content management system, organizing and leading ongoing meetings to facilitate planning and execution, managing of datasets within platform, and identifying opportunities to improve performance such as optimization, personalization and testing.
• Develop and maintain sound working relationships with vendors. Understands strengths and weaknesses of each. Ensures projects are managed appropriately and funds are spent wisely. Drives process and efficiency improvements in all ongoing initiatives.
• Manage new business technology proposals through the planning, implementation, and roll-out while managing stakeholder expectations and adhering to strict deadlines.
• Partner closely with Integrated Marketing, Sales Operations and IT to implement people, process. and technology related to improving funnel conversion
• Responsible for maintaining and optimizing system integrations between CRM, Marketing Automation Tool, Middleware, and Website
• Perform other duties and responsibilities, as assigned.
• Administers the Marketing lead management process within the automation platforms and software programs.
• Ensures high quality, timely roll out of programs through effective collaboration.

Education:

Experience :

Benefits:

Stericycle currently offers its employees the option to participate in a full range of benefits, including a health care program which includes medical, dental, vision and prescription coverage, healthcare and dependent care flexible spending accounts, life and accidental death and dismemberment insurance, an employee assistance program, tuition reimbursement, paid vacation and sick time, a 401(k) plan, and an employee stock purchase plan. Participation in some programs requires that employees be regularly scheduled to work a minimum number of hours and/or to have fulfilled a waiting period after they begin employment with Stericycle.

Disclaimer:

Stericycle is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other legally protected category. Stericycle is committed to protecting what matters and includes compliance with all fair employment practices regarding citizenship and immigration status.