Regional Communications Lead Full-Time

Employment Type

Full time

Shift

Description:

MercyOne is seeking a strategic communications expert to join our team and advance our Mission of transforming the health of our communities. As the regional communications lead, you will work as a liaison to connect local needs with system strategies and own internal and external communications across Western Iowa. You will work with a passionate team of marketing and communications colleagues, senior leaders and doctors to engage colleagues and advance our Vision.

We are seeking a communications expert to lead outreach to our colleagues and providers and support building connections with patients. This is a highly visible role which will work to deliver effective internal and external communications.

The ideal candidate takes initiative, seeks to provide clarity and is energized by juggling priorities. The successful candidate for this position is team-focused, composed in fast-moving situations, embraces ambiguity, ramps quickly on complex issues, and anticipates questions/reactions.

This position is based in Sioux City, Iowa, with limited travel required.

Your best life. Our one purpose.

At MercyOne, we understand elevating patient-centered care comes from the efforts of all colleagues. We imagine and embrace bold new ideas to revolutionize health care.

What We Offer

We care about your well-being, both physical and mental, which is why our benefit package includes:

• Life insurance coverage
• Education reimbursement
• Wellness programs
• Personalized health insurance plans including dental and vision
• Retirement planning
• Long- and short-term leave
• Paid time off

What You Will Do

• Leverage public relations and content to attract new MercyOne team members and grow engagement with current colleagues and providers
• Field media inquiries, pitch stories, and support crisis communications in partnership with system communications team members
• Prepare and train leaders for media interviews and speaking engagements
• Craft local internal messages within the MercyOne brand voice to nurture MercyOne’s culture, drive engagement and instill confidence and trust among colleagues and clinicians
• Support and coach senior leaders in building awareness, understanding of and connection to MercyOne’s Mission, Values and strategies to advance our Key Results
• Optimize internal system-wide messages per local channels and knowledge to achieve the organization’s strategic priorities
• Serve on the regional Culture Cabinet and infuse culture into all internal communications
• Extend MercyOne advocacy messages and support local advocacy events
• Direct regional communications team and resources
• Work closely and collaboratively across teams to elevate local communications activations (including events, sponsorships and celebrations) and support local departments, service lines and foundations
• Write and edit local statements, press releases, talking points, fact sheets, contributed stories, presentations, web and intranet content, video scripts, award nominations, and other communications materials
• Take an active role in regional community benefit programs and represent MercyOne on regional boards as requested
• Serve as a liaison to the senior leadership team to cascade need-to-know information to the correct audience in the most appropriate channel
• Monitor social media for local responses and craft local content in collaboration with social media specialists and system-wide best practices
• Maintain and deploy internal communication channels including emails, intranet, electronic boards/screensavers and more

What We Are Looking For

• A minimum of 5 years of experience in strategic communications or public relations in a health related field -- either for a company or an agency -- as well as experience working firsthand with executives
• Proven experience executing robust communications programs (including through earned media) in alignment with marketing and communications strategies to deliver results
• Dedication to leading by example
• A collaborative, open attitude and a history of working in cross-functional teams
• Excellent written and verbal communication skills, with a knack for crafting concise and visually supported messages across multiple channels to support key strategies and messages about our services, people and the ways MercyOne is helping transform the health of our communities
• Outstanding interpersonal, project management and prioritization skills
• Bachelor’s degree in marketing, public relations, journalism or a related field; or equivalent career experience
• Experience tracking metrics to measure communication effectiveness, reach and engagement using tools including Salesforce Marketing Cloud, Cision, Facebook Business Manager, etc.
• Strong copywriting and editing skills, including rewriting, optimizing, and editing content from subject matter experts
• Proven ability to build relationships with executives, leaders and external stakeholders (media, board members, community leaders)
• Prior supervisory experience preferred
• Commitment to improving daily and successfully adapting to changes
• Experience working with a cross-functional team to navigate communications challenges
• Ability to thrive in a fast-paced work environment, readily adapting to continually changing priorities, and optimizing per feedback and performance
• Ability to anticipate potential reputational issues and exercise high judgment, particularly in narrow time frames
• Experience building culture and supporting cultural change

Why MercyOne Western Iowa?

MercyOne Western Iowa serves the needs of individuals in a 33-county area including western Iowa, eastern Nebraska and southeastern South Dakota. MercyOne Siouxland Medical Center, a 238-bed regional facility, is home to the only Level II trauma center in the area – one of only four trauma care facilities in the state to receive verification from the American College of Surgeons – and MercyOne Air Med, a regional helicopter ambulance service. Along with owned and managed hospitals in Primghar and Hawarden, Iowa, and a partnership with Dunes Surgical Hospital in South Dakota, the region also operates a primary care network, specialty care clinics and home health care, providing an entire continuum of preventative, primary, acute and tertiary health care services to provide personalized, compassionate care for the communities we serve and beyond.

About MercyOne And Trinity Health

We are MercyOne: a connected system of health care facilities and services dedicated to helping you and your community live your best life so you can get well—and stay well. With 420 care locations, our clinics, medical centers and affiliates are never too far from home, allowing us to improve the lives of individuals and communities across the state of Iowa and beyond. MercyOne Western Iowa is a member of Trinity Health

Trinity Health is a family of 115,000 colleagues and nearly 26,000 physicians and clinicians across 25 states. Because we serve diverse populations, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health practices of the communities that we serve and to apply that knowledge to produce positive health outcomes. We also recognize that each of us has a different way of thinking and perceiving our world and that these differences often lead to innovative solutions.

Our dedication to diversity includes a unified workforce (through training and education, recruitment, retention, and development), commitment and accountability, communication, community partnerships, and supplier diversity.

Our Mission

We, Trinity Health, serve together in the spirit of the gospel, as a compassionate and transforming healing presence within our communities.

Our Core Values

• Integrity
• Commitment to Those Who are Poor
• Stewardship
• Reverence
• Justice
• Safety

Our Vision

• We will be the most trusted health partner for life.

Our Actions

As a Trinity Health colleague, I will:

• Own and speak up for safety
• Expect, embrace and initiate change.
• Serve every person with empathy, dignity and compassion.
• Learn continuously.
• Demonstrate exceptional teamwork.
• Listen to understand.
• Keep it simple.
• Trust and assume good intentions.
• Hold myself and others accountable for results.
• Communicate directly with respect and honesty.
• Deliver outstanding service.
• Create solutions.
• Champion diversity, equity and inclusion.

Our Promise

• We Listen.
• We Make it Easy.
• We Partner.

MercyOne Siouxland Medical Center and all its affiliates are proud to be equal opportunity employers. We do not discriminate on the basis of race, gender, religion, physical disability or any other classification protected under local, state or federal law.

Our Commitment to Diversity and Inclusion

Trinity Health is a family of 115,000 colleagues and nearly 26,000 physicians and clinicians across 25 states. Because we serve diverse populations, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health practices of the communities that we serve and to apply that knowledge to produce positive health outcomes. We also recognize that each of us has a different way of thinking and perceiving our world and that these differences often lead to innovative solutions.

Our dedication to diversity includes a unified workforce (through training and education, recruitment, retention, and development), commitment and accountability, communication, community partnerships, and supplier diversity.

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