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Product Marketing Manager, Artificial Intelligence
Company | Asana |
Address | San Francisco, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Software Development |
Expires | 2023-07-28 |
Posted at | 10 months ago |
The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing teams and drive them to upgrade. Our team is growing rapidly, and includes team members focused on product marketing, content creation, partnerships, ads, and lifecycle marketing.
- Track and measure performance metrics to continuously improve our marketing efforts, while uncovering new growth opportunities
- Develop a deep understanding of Asana’s AI capabilities, the dynamic market trends, competitive landscape, and changing customer needs to help accelerate our growth
- Partner with company leadership to develop an AI strategy and long-term business vision that only Asana Intelligence can deliver
- Craft compelling enterprise AI messaging and positioning that excites and educates customers, and informs our unique product strategy
- Build differentiated marketing assets, like webinars, case studies, and sales enablement, that showcases Asana’s enterprise AI capabilities to customers and prospects
- Collaborate with product, sales, and marketing teams to build impactful go-to-market plans
- Product messaging and sales enablement experience, across multiple content types
- Experience with LLM, ML, and / or AI technologies
- Passion for learning new products / industries and diving into the nitty gritty technical details
- Experience building or driving a program from the ground up in a fast-paced environment
- Proven ability to lead and influence cross-functional teams with a vision
- Ability to craft results-driven campaigns tied to team and company objectives
- Minimum 6 years of experience in Product Marketing within B2B SaaS industry
- History of strong collaboration with product, engineering, design, marketing, and sales teams
- Exceptional written, visual, verbal communication, and presentation skills
- Long-term savings or retirement plans
- Inclusive family building benefits
- In-office culinary options to cater to your dietary preferences
- Mental health, wellness & fitness benefits
- Career coaching & support
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