Pro League Marketing Director

About LOVB (League One Volleyball)

League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes.

It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Womens Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands and media.

LOVB will capture this opportunity by creating a strong club business and from that built-in audience and fandom create the best Pro League in the world and use a digital media platform that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport.

The role

As the Pro League Marketing Lead, you will lead the marketing strategy and planning, and participate in brand strategy related to the Pro League, from planning to launch to expansion. Working closely with the senior leadership team, you will be responsible for establishing some of our key strategic pillars, advancing our priorities while driving and executing all campaigns and projects.

You will oversee all Pro marketing activities and coordinate cross-functionally with Marketing, Club, Finance, Strategy, Legal et al. to guarantee consistency and optimization.

In the first few months, some of the highly visible challenges and initiatives will include:

Strategic Creation and Execution

• Contributing to a multichannel content strategy to build the Pro audience, in collaboration with the VP Marketing & Content and COO Pro League
• Developing the Pro marketing strategy in collaboration with the key stakeholders in the Pro and Marketing organizationsLead multiple cross-functional work streams including creative work process, consumer knowledge, marketing campaign rollout and execution
• Contribute to the Pro media strategic plans
• Providing support to the COO/Pro team by delivering updates on a regular basis and assisting the team before and during key internal/external moments

Pro Branding and Leadership

• Continually raise standards and create/improve the internal marketing process to increase the team's efficiency and quality of execution
• Establish and protect the Pro brand identity in collaboration with internal and external partners
• Manage the development of Pro teams website, social channels & other marketing platforms
• Identify calendar moments to maximize the merchandising opportunities,and plan integrated promotional campaigns around key LOVB and teams products

Requirements

• Solid knowledge of marketing, advertising, retail management and media industry
• Previous leadership experience and marketing data analytics
• 8+ years in a marketing organization, ideally targeting the sports fans
• Proven experience building omni-channel and online-to-offline marketing strategies
• Bachelor's degree in Marketing / Business preferred,
• Experience in team management

Personal attributes

• Provides clear strategic direction and willing to make tough decisions when needed
• A collaborator with excellent communication skills
• Highly energetic and scrappy approach and strong willingness to roll up the sleeves and bias towards action
• A creative and 'out of the box' thinker who can challenge traditional sports/pro/media norms
• Must be a positive, proactive, think outside the box, and organized team player
• Ability to think on feet and handle competing priorities
• A collaborative, cultural leader who leads by example
• Enjoys and thrives working in a busy and dynamic environment
• Solutions orientated knowing when to escalate potential issues and challenges
• A clear and friendly communication style with strong listening skills, both written and verbal
• A deep passion for women's sports and female empowerment
• Ability to maintain the perfect balance between strategy and action, as this role is expected to contribute to tactical executions when necessary
• A mind for detail-you can tell when something's off

Location:

• Flexibility to work anywhere in the US with willingness to travel for regular offsites and other business related destinations
• Reports to the VP Marketing based in Texas

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. LOVB is an equal opportunity employer and welcomes everyone to our team.